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2010 Top-Rated Nonprofit

World Wildlife Fund, Inc.

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Nonprofit Overview

Causes: Animals, Environment, Natural Resources Conservation & Protection, Wildlife Preservation & Protection

Mission: WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. By 2020, WWF will conserve 15 of the world’s most ecologically important regions by working in partnership with others to: * Protect and restore species and their habitats * Strengthen local communities' ability to conserve the natural resources they depend upon * Transform markets and policies to reduce the impact of the production and consumption of commodities * Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses * Mobilize hundreds of millions of people to support conservation

Programs: Global conservation - see schedule o

policy - see schedule o

market transformation - see schedule o

Community Stories

57 Stories from Volunteers, Donors & Supporters

1

Donor

Rating: 2

Hi everyone,
Today, I received my WWF donation package. I usually don't write feedback but this time I need to because WWF need to be MORE adaptable and understanding. I adopted an owl from the animal adoption and it is perfect. However, the appraisal section, WWF need to IMPROVE their APPAREL section MAJORLY. The t-shirt side chart is WRONG... instead of the 'S' size to be 17' chest as they "claimed" to be , turns out it was 14'. I called for an exchange as the size was not right. The staff only told me they don't exchange because of covid. Seriously, if WWF can send their item , we should too! Everything is in contacted anyways. Unless everything is virtual. It is the stupidest policy I ever heard so now I need to stretch my t-shirt myself at home. In addition, DO NOT get the FACE MASK , because it's faultly advertised as a "STICK ON" but is actually "STRINGS ON" (unless you like strings) ...I wonder what kind of staffs do they employ in the apparel section. They NEED to fix their measurement chart and imaging.

Hope that helps, avoid the apparel section if you can.
Other than that, good charity cause for the animals.

12 Kevin Lieberalhater S.

Volunteer

Rating: 1

I can't understand how so many of you can be fooled out of your hard-earned $ for a hoax. Do any of you know that the earth evolves all the time? 10,000 years ago the southeast peninsula known as Florida was underwater. The earth has seen ice ages, warming cycles, etc. Stop stuffing these Al Gore wannabe's pockets with $. The climate changes all the time. It's called spring, summer, fall, winter.

58

Donor

Rating: 2

I went on the Charity Navigator's rating of WWF before I made my end-of-year charitable donations, and discovered to my dismay that the CEO of WWF is paid 740K annually! I do not see this salary as consistent with the goals of a charitable organization, nor do I believe that anyone needs 740K to live on comfortably. I also believe that there are plenty of qualified people who would perform the CEO job for less than half that salary. Thus, I am not contributing to WWF.

30

Donor

Rating: 1

I have been donating to World Wildlife Fund, Inc. since 1996. In December 2017 I donated $500, more than usual, because my company has a matching program. I sent the form to WWFUS.org via email to have World Wildlife Fund, Inc. fill out the form so the charity can get a matching donation from my employer. Unfortunately they cannot be bothered to do it even after weeks of waiting. Very disappointing indeed.

Review from Guidestar

35

General Member of the Public

Rating: 1

I am extremely disappointed to find that Charity Navigator reports that the Pres/CEO draws a salary of $740,666. Honestly, Is this where you want your donations to go to? Just because they are excellent at marketing and public relations, do you still want to send money to support an executive? I only hope that they are saving animals the way they have depicted but I want my money to go to the animals not the staff. I'm sure he could live on $100,000 just like many other people do. I had been donating to WWF for ages and I live on far less than $100K and still manage to donate to many animal charities. Really, where is your moral compass?

Review from Guidestar

12

Donor

Rating: 3

I have been a long time contributor to WWF and believe they are the most globally effective environmental organization out there.

Their donor communications, however, could be better. For years I had been a "Partner In Conservation" based on giving several donations yearly that totaled $1,000 by the end of the year. One of the benefits of that status was that I did not receive general membership appeals, but only the much less frequent "Partner" appeals. Earlier this year, I began to receive general appeals and when I asked, I was told I no longer was a "Partner" because the criteria had been changed to eliminate those who did not contribute at least $1,000 in one gift (versus smaller amounts that added up to $1,000). Administratively, It was getting too difficult to track multiple donations to see if they added up to the minimum amount in the course of a year and it was also hard to establish a "cut-off" date by which a contributor would have had to make their last contribution to meet the $1,000 yearly minimum.

What is MOST disappointing, however, is that I did not receive notice of the change in "Partner" criteria, but was automatically converted to a general member without explanation (until I inquired myself). I am sure it cost WWF more to deal with my phone calls and emails regarding this matter than if they had sent a letter regarding this policy change before it became effective.

That said, I will continue contributing to WWF for the sake of their good conservation work.

25

Donor

Rating: 1

I received mail from WWF in May. On May 23, 2017 I mailed them a check and was supposed to receive 2 cold lunch bags and an online subscription to their magazine. I have received nothing. Today is August 14. I called them last week on Tuesday. they had no record of my donation, however my bank shows it was cashed on June 2. They were going to check into it call me back the next day. No call. On Friday of last week I called them again. Same runaround. They said they would call me back. DO NOT donate to this organization. They are not honest.

18

General Member of the Public

Rating: 1

This nonprofit falsely claims on their materials and collateral that 85% of their expenses go directly to program funding (showing a picture of a recent piece I received from today's mail package from them); however other resources, such as Charity Navigator, shows that less than 75% of expenses go to program funding. Charity Navigator pulls directly from 990s, which is a tax form completed by nonprofit organizations for the IRS. At 75%, that leaves more than $57 million going to other expenses (based on reported expenses from 990 displayed on Charity Navigator).

YES, nonprofits need to spend money on things like overhead, payroll, advertising, and advertising, including direct mail. But they're completely throwing money down the drain. I've been asking for MONTHS to be taken off their mailing list. I've never donated to them or provided them with my contact information, so they've purchased it from somewhere (most likely because I donate to other environmental nonprofits). Their mail packages are hefty, including things like cards, stickers, and things like vouchers for free umbrellas and clothing apparel. Way to spend donors' hard-earned money that they've trusted you with!

I've reported my dissatisfaction directly to the organization and to Charity Navigator, and hope that WWF is forced to report more truthful data and respect the public's requests to be left out of their wasteful mailings.

11

Donor

Rating: 1

I donated towards a symbolic elephant adoption as a Christmas present and got scammed by this nonprofit. They claimed to have sent the certificate, it never showed. They claimed to have sent it again but when it didn't show up and I called the gentlemen claimed to need to talk to his manager to track the certificate and would call me back. He never called back so two days later I called for a refund. After two more calls I still have not been refunded. The symbolic adoption is a scam.

22

Donor

Rating: 1

I sadly donated over $100 to this organization when I was younger... and since then I have learned some very disturbing news. Apparently they support "KILLING FOR CONSERVATION" which obviously is a ridiculous ideology and does absolutely nothing to protect anyone. They have obscene amounts of donor money that is very difficult to track- I've heard from many that they pocket most of the money for themselves. They have also recently teamed up with MONSANTO and support filling our Amazon Rainforest with GMO'd plants!!!! This "non-profit" does not deserve its label at all and should be stripped of its non-profit status because they are untrustworthy, go against their own stances, and the only "successes" they ever report are those done by OTHER ORGANIZATIONS.

9 Kristi26

Donor

Rating: 5

This a great charity for wild life and climate change. Leonardo Dicaprio just donated 20 million and he is not stupid.

17

General Member of the Public

Rating: 4

These bad reviews are ridiculous. Where are the claims of corruption etc coming from?

http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4770#.U_yb67xdW2Q

8

General Member of the Public

Rating: 1

Here is another dishonest organization using lies to get money to supposedly help animals. If they lie to get the money then they are more then likely not using most if any of the money to help any animals.

They keep lying about global warming saying the polar bears habitat is shrinking when it has grown by 50% going along with the bankers and power companies who are making billions of dollars on these lies.

Never ever give any organization money who lies to get support.

16

Professional with expertise in this field

Rating: 4

Contrary to many of the reviews here, WWF is an organization which is very much "boots on the ground" - more so than most other large conservation NGOs. That's not saying they could not improve, but they work on long term initiatives, with collaborating with many partners, to make lasting impacts to wildlife through management improvement, laws and regulations, and innovative initiatives.

When considering the amount of overhead for any NGO it's important to consider this in relation to the scale of the company, and also keeping in mind that for profit businesses wouldn't be successful if they couldn't pay their employees a decent salary and spend money on research and development or training of employees or other expenses that are not "boots on the ground" but that make those boots SOOOO much more effective when they are on the ground (and make sure that boots are trampling the correct ground/direction).

Regarding the hunting aspect - well controlled and regulated trophy hunting is one of the best conservation tools out there. As animal lovers we might not like it, but this is the truth. It is incredible brave and forward thinking for WWF to be working on well managed trophy hunting for the long term preservation of species - even though people sitting in their comfy house in the US with their pets don't agree.

21

Donor

Rating: 1

Why does the CEO make $495,806????? I am not sending my hard earned dollars to here. Sorry, but that is too much. there are may charities out there that don't spend so much on salaries. That's just not right.

Review from CharityNavigator

6

Donor

Rating: 4

The income statement numbers on Charity Navigator do not match the ones released by WWF (2012 annual report). There is no way to tell then what percentage is spent on programs. How did Charity Navigator come up with the numbers in the income statement?

Review from CharityNavigator

9

Donor

Rating: 1

I am dismayed by the small percentage of donations that go to the programs. If you go to their website, they claim that they spend 84% of their budget on programs . Either that's an outright misstatement or they haven't been checked out by CN lately. My cut-off is 75%, so these people are off my list. Also, staff is too highly paid for a non-profit.
Last year I made the mistake of allowing them to charge an automatic payment against my credit card. In January this year, I called to have that arrangement cancelled, and, in fact, it did not appear on my February statement. But it just appeared on my March statement. Of course, I will have to make another call and have my credit card company disallow this payment. I don't need this.



Review from CharityNavigator

9

Donor

Rating: 2

Like many other reviewers, too much of my donation goes for fundraising (22%), plus the CEO is too richly paid for this type of organization. Didn't know what one reviewer said: that they support hunting ...is that true?? Gave them 2 (vs. 1) star 'cause I do think that they have an impact on some important wildlife projects. I have shifted most of my donation, however, to Wildlife Conservation Network, a very lean, focused, professional organization.

Review from CharityNavigator

7

Donor

Rating: 1

No more donations to WWF, they spend some of our money to send mails all the time and waste papers. Help other group like Endangered Species International or the Center for Biological Diversity.

13

Donor

Rating: 1

I gave $200 in early 2012 and every few weeks received solicitations for more money. I saved every one of those mailings and their combined weight over a year is a tad more than 3 pounds. I am extremely unhappy and will be giving elsewhere in future.

1

Board Member

Rating: 4

This is a really good charity organisation, with the charity getting donations online, by mobile and from advertisments the organisation helps animals and their habitat to stop them becoming extinct. This is a charity i would highly recommend you to donate to this charity.

Review from CharityNavigator

3

Donor

Rating: 1

They do good work to protect wild animals, but not apparently because they want them to live in peace. They
are a pro hunting organization so they want to save wildlife from poachers so rich people can have the
pleasure of killing them on safari. Hard to understand. They seem to have the attitude that animals
are ours to exploit without out any rights of their own.

Review from CharityNavigator

3

Professional with expertise in this field

Rating: 1

Too much of their money is spent on overhead and advertisements aimed at getting more donations. They do little "boots on the ground" work and some of their philosophies run counter to true wildlife conservation. EG. They actually support hunting of some endangered species. They also have a tendency to pander to govts such as the Chinese. There are many other organizations out there doing solid work in combating trafficking of endangered species. Those same orgs also more more money into doing actual work and less money into supporting huge administrative overhead.

3 googame

Donor

Rating: 5

I love animals and if you love animals you should donate. Habitat Loss and Pollution are the main factors that are wiping out wildlife. WWF helps protect wildlife from these, by helping establish laws, create captive breading facilities, etc...

2 Aeon F.

Donor

Rating: 1

Although I totally support the cause of helping wildlife and animals in general, unfortunately my experience with WWF was a very bad one. When I called to donate I was told that I would receive a "save the tigers" t-shirt. When I called weeks later and inquired why I never received it the employees were very arrogant and rude to me. They gave me the brush off and talked to me in a very unprofessional and insulting manner and even hung up on me. This left a very bad impression on me and I will never donate to them again. They really need to address the lack of common sense and professionalism of these employees who take the money over the phone.

12 Robin52

General Member of the Public

Rating: 4

I can't speak as an insider, but I live in Rwanda and since WWF has managed some of the parks here, the parks have increased revenue for badly needed tourism (it's hard to get people to travel hours to a forest if there is no infrastructure and without tourism, the dire poverty in the area causes people to poach from the forest and take out resources). For example, when I recently went to visit a habituated (understand that does not mean "tamed" or "in captivity") monkey troupe, the tracker was a local woman. There are managed honey gathering and candle making projects that use resources sustainably rather than using the burning-out method which did significant damage to the forest in the past.. I don't know who owns the lodge at the edge of the forest (Gisakura GH) but WWF staff were staying there in very modest quarters. I'll keep paying attention to issues people say about the compensation and the overkill on publicity, but I think they are doing important work in the field.

3

Volunteer

Rating: 1

As a volunteer I was very sad because I oberved huge waste of money, so people like Janet46 who gives donation to WWF in fact has s asmall percentage of her donation that really help wildlife and environment. I am don't trust WWF when they had to cover up a big scandal about corruption in Africa. Their are good at marketing and since it is a old and famous one, people donate, but if they really knew!!!!

4 Janet46

Donor

Rating: 5

World Wildlife Fund is the premier global wildlife non profit organization. They work in numerous countries around the world helping endangered species and their habitats. They also have a strong focus on climate change and how it affects the Earth and its inhabitants. They have a heavy involvement in the war on wildlife trafficking. The WWF campaign that touches my heart the most is the one trying to save wild tigers. Wild tigers could become extinct in my lifetime if people don't step up to help. WWF is one of the leaders in trying to save wild tigers by their efforts in saving tiger habitat and trying to stop tiger trafficking and poaching. I an proud to be a supporter of World Wildlife Fund.

Professional with expertise in this field

Rating: 1

WWF needs to be more transparent and more dependent. Too much money is wasted!

2

General Member of the Public

Rating: 1

These guys tell you how much they care about the animals, but your donations go to the government. I don't like that they have no donor privacy policies.

13

Donor

Rating: 5

I am impressed with the work of this organization and as a business leader in the for-profit world, I must say they are incredibly efficient with their expenses. On nearly every "larger" non-profit's reviews one can find multiple comments criticizing the CEO's compensation. However, a CEO of such a large nonprofit organization must be knowledgeable about running a large, sophisticated enterprise. They must have a working knowledge of finance; operations; fund development; marketing; and a myriad of other aspects of running a business. I personally as a donor want to make sure that a competent leader is at the helm. I would be quite frightened to see a $75k/year leader running a $150+M business - this level of individual would likely not have the business acumen to fulfill the requirements of the job. Plus, the nonprofit sector competes with the for-profit sector for top executive talent, where a similarly-situated individual would likely command a compensation package of $1M or greater. Look at the percent of the total budget the CEO's comp amounts to, and at this size organization, it should be less than 2%. Here, it's less than 1/2 of 1% - amazing. I feel better knowing my donor dollars are managed by a fairly-paid executive who can handle the complexities of an organization at this level.

Review from CharityNavigator

3

Donor

Rating: 1

they love to call and mail you stuff nonstop, but i don't know that donating did anything other than pay someones salary. they have refused to remove me from their lists when i requested it and never explained how they got my information in the first place either

Review from CharityNavigator

2

Donor

Rating: 3

Seem to be good, but not clear on where my money went after I gave it. Would like more transparency.

2

Donor

Rating: 1

When I saw the amount of money going to the CEO I will not continue to donate.

Review from CharityNavigator

3

Donor

Rating: 3

I am not a Donor yet. I'm concerned about their expenses. I'm also upset that when I called to donate, I was surprise to hear that the Adoption fee per month was higher than mentioned in the TV Ad. I'm not calling this bait and switch but its close. I have no problem with the token gifts as the one women seemed to be. She should realize the first payment will cover whatever they send and they will have the monthly donations from then on. What she should be concerned about is the Expenses they call out! Salaries appear high. This unfortunately is the trouble with a lot of charities, to many fat cats at the top, no pun intended.

Review from CharityNavigator

1 Luis C.

General Member of the Public

Rating: 1

Hello, just saw a tv commercial regarding endangered tigers and decided to check out wwe.org. I was happy to see that a claimed 80+ cents of every dollar goes towards the conservation efforts, but appalled however at finding out what the CEO's yearly earnings are... If you're listening wwe.org, reduce that salary and you'll have my contribution... Yes, I am living what I preach. I've taken a 33% hit in my salary due to the down turn in the economy by starting over and taking an entry level position in public service, but can still live a comfortable life by cutting back on some unnecessary expenses... and as I ready to sign my name up to help a tiger out there, I find myself disgusted at the CEO's salary...

Review from CharityNavigator

1

Donor

Rating: 1

WWF claims to have spend millions of USD over the years in Madagascar, yet, nothing to show for it. They tried very hard once to kick out De Heaulme, who owns the Berenty Reserve out of his own property! They would rather see the poorest among the poor (Mahafaly, Antandroy) being kept this way rather than see them developing real sustainable projects for it would harm their message (wildlife is endangered everywhere you look)

Review from CharityNavigator

1

Donor

Rating: 3

I am not sure how high to rate WWF and that is why I am writing, because I have a question on what has been bothering me. I would like to know where these "free" gifts come from. Are they donated to WWF or is WWF buying them and if so how much of our donations are going to the purchase of these "free" gifts. That is my main concern as well as the salary of the CEO, but if someone can tell me that part of my donation is not going to give "free" gifts out, which I never accept, then I might feel better about donating. Can someone answer this question for me?

Review from CharityNavigator

3

Donor

Rating: 2

I notice that two prior reviews also criticize WWF for their INCREDIBLE avidity for my supplemental donations, and that they are similarly alarmed with the frequency and persistence of these requests.

My concern is actually with two sub-topics of the WWF marketing effort.

1) Do we really ONLY care about pretty, anthropomorphic, dewy eyed animals occasionally interspersed with bold, proud and gorgeous carnivores? The photographic theme of WWF's materials is much too glamorous and cute, without ANY true naturalistic view of the humble and non-statuesque critters who might need saving.

2) I give to 70+ charities (social, political, environmental, service-sector) and NOBODY pushes out as much swag as WWF. With your donation, we'll send you greeting cards, calendars, hats, tote-bags, umbrellas, T-shirts, letter-stickers, shoelaces, plush toys, and ash-trays (ok, maybe not ash-trays). Every year, I review their Charity Navigator ranking, expecting there to be some recognition that they have become a tax-exempt wholesaler for environmental trinkets and NOT an environmental organization of impact or utility. It's AMAZING that they maintain a 4-star rating, and endangers my trust in Char-Nav.

5

Donor

Rating: 3

I am a very long term donor and am familiar with the good work of this NGO. However, I agree with the previous review that they are RELENTLESS with their mailed solicitations. Further, they had the to my mind amazing chutzpah to send a solicitation saying, in effect, we will cease our onslaught of mailings if you promise to donate on a monthly basis! It reminded my of National Lampoon's cover "Buy This Magazine or We Will Shoot this Dog!" If you want to donate to an organization with a very similar mission but without ANY mailings and more restrained email communication strategy, I recommend the Wildlife Conservation Society. WWF really needs to get their solicitations under control -- I fear that my $100 just about pays my postal bill, and you don't want your donors feeling that way!

2

Donor

Rating: 3

Like many of the existing reviews there are some pros and cons of supporting WWF. I definitely agree that they spend way too much on advertising/fund drives. I have called and requested that they send less mail but to no avail. I get at least two copies of Focus and additional mail on what feels like a monthly basis. The other side is that I feel like they do good work. The pros outweigh the negatives but I feel like the donor community must hold them more accountable or the inefficient behavior won't be changed. I will say that if I hear of another animal and environmental charity doing the same kind of work more efficiently, I will not hesitate to direct my funds to away from WWF.

Review from CharityNavigator

2 Jerome F.

General Member of the Public

Rating: 1

Met the head of administration in Dar-Es-Salaam, Tanzania. When I challenged him about driving around the city in a fully kitted out Toyota Land Cruiser - his reply was that the vehicle reflected his status in the organization. He then when on to say that without such visible signs of power, the Africans wouldn't respect him. couple those remarks with some very interesting corporate policies, and almost 23% expenses, this 'charity' should be avoided

Review from CharityNavigator

7

Donor

Rating: 5

The Good: Being one of the largest organizations whose purpose is to protect Our Earth and Our Fellow Earth Inhabitants has it's privileges. They seem to have more pull and clout after many years of experience, being based in DC, and have a gaggle of seasoned lobbyists. 83% of all donated monies goes to a cause close to my heart...

The Bad: Being so large they are definitely more wasteful than their smaller counterparts. Executive pay is much too high and the advertising expenses are too high (wish they would cut my mailings in half as I already plan to donate yearly). 17% is too high for "other" expenses.

In my book the good outweighs the bad and I will continue to donate but also look for, and participate with, smaller local organizations as well.

Review from CharityNavigator

2

Donor

Rating: 5

AMAZING!!!! i have no more to say...they are just amazing

Review from CharityNavigator

2

General Member of the Public

Rating: 1

According to the Wall Street Journal;
"This year, chief financial officers at companies with $500 million or more in sales are projected to earn between $257,500 and $370,500 in average annual base pay, according to a 2008 report from staffing firm Robert Half International Inc. "
In 2008 the WWF had a total revenue of $151M. Carter Roberts, President of the WWF, received $465,427 in base compensation. That's 25% more than the high end base salary of CEOs of companies with over 3 times the revenue.
"Helping the environment" is good business.

Review from Guidestar

2

General Member of the Public

Rating: 1

WWF is a joke. They were formed by hunters and their lack of caring for animals shows. They actually support Sea World.....this is a corporation that makes it's millions by imprisioning marine mammals. Send you money to groups that actually care for animals, like Sea Shepherd, Center for Biological Diversity, etc.

1

General Member of the Public

Rating: 5

WWF's commitment to conserving nature--protecting natural areas of plants and animals; promoting sustainable approaches to the use of renewable natural resources; and promoting more efficient use of resources and energy and the maximum reduction of pollution--is as critical to our future now as it was when they started over 45 years ago. I got to know them more over the last couple of years because of their leadership in raising awareness about earth hour, which has become a global phenomenon. This alone has inspired millions to stand up for our earth in more, bolder ways. I believe that they'll reach their 2020 goal to conserve 19 of the world's most important natural places and significantly change global markets to protect the future of nature. Beyond Earth hour, they continue to reach out to educate people about why action is needed and motivate us to come up with solutions that work for people and nature.

Review from Guidestar

1

Donor

Rating: 5

Frogs Are Green is a proud to supporter of the World Wildlife Fund. They work very hard keeping us informed and helping the environment. Such a great cause.

Review from Guidestar

1

Volunteer

Rating: 5

l would like to give my vote of confidence to the WWF who have done amazing things to help the Environment and Wildlife.

1

Donor

Rating: 5

I became aware of the need for environmental protection and change in the 1980's. I was aware of some of the big environmental groups, but what caught my attention with WWF was when they purchased land in the rain forest in South America to help stop the slash and burn culture. Since then I have donated to them because what better way to help the earth than to protect the very ground and plants that grow from it.

1

General Member of the Public

Rating: 5

WWF is a wonderful and accessible organization for all looking to make a difference in not only the world but in their lives. It's not just about making big changes, but all the little things that can be done to protect our environment, and life in it. WWF provides immense resources in this quest.

Review from Guidestar

1

General Member of the Public

Rating: 5

While travelling around the globe I have seen first hand many of the negative effects we are having on our environment, not to mention on our own livelihoods. I think the work WWF is doing to support and encourage communities to live and run sustainably is inspiring. After learning about WWF I joined them on facebook (so I'm able to keep up to date with their ongoings) and choose to work for companies that strive to be ecologically friendly. It isn't all about money, it is also about what we do in our day to day lives to help.

Review from Guidestar

8

Donor

Rating: 5

I first notice this foundation back in 1990. I was in sixth grade and our school was taking an interest in our environment. At the end of each year, each 6th grader was to propose a mural suggestion for the rather large mural that would be painted and hung in the class room. This had been a tradition for many years. My mural proposal was completely influenced by my membership to the World Wildlife Fund. I drew 7 endangered species, one from each continent, to represent the fragility of our planet. My proposal won the vote. The World Wildlife Fund has been loyal to the planet. Working hard to educate us all on the reality of extinction and how we can prevent it. For nearly 50yrs, they have creatively inspired us all to do our part to protect, clean-up, and care for our planet and all of whom reside upon it. It is the most widely known and respected conservation group and has proven to be effective in all of its efforts.

Review from Guidestar

4

Client Served

Rating: 5

This organization has been extremely helpful not only to animals and the enviroment but to myself as well. I recently adopted a penguin for my little brother and it has made him feel like he is keeper of all the penguins. :) They answered all my questions in a fast time frame and were very detailed. They also were great but not pushy at making suggestions for me to find the perfect fit of animal to my brother. They are a wonderful help to the world!!!

Review from Guidestar

4

Donor

Rating: 5

I am extremely impressed with World Wildlife Fund. They function with high quality on so many levels - they have fantastic marketing and innovative events (such as EarthHour)to create awareness, they are donor responsible (they communicate well with their donors), and they are completely on target with their activities which match their mission. Their commitment to helping our planet is huge!

Review from Guidestar

4

General Member of the Public

Rating: 5

i have always liked WWF because it makes people stop and think about what they are doing. they do a great job getting people to know what they do. if i say something about 'WWF' they all know what it means.

Review from Guidestar

1

Donor

Rating: 5

I became a member after watching the movie, the 11th Hour, a documentary by Leonardo Dicaprio. WWF had nothing to do with this film, but that film opened my eyes to what's going on in this world. I did some research and wanted to try and help and WWF caught my attention. I've been honored to donate 16 dollars every month for the past 2 years and wearing my WWF shirt with pride. I get many looks when shopping with my WWF bags, and know people care. As a college student, working to pay bills and to support my 2 cats, it's hard to come up with enough money every month. But I know with WWF, and where my money goes to them, that I could never take away my donation every month, even if I was near broke. I love getting newsletters every week, and being a facebook fan keeps me up to date with WWF and their research. I'm 22, and I've been a WWF supporter for 2 years now, and will continue throughout my lifetime. I owe a lot to WWF for what they have done and are pursuing to do.

Review from Guidestar