Over 1.8 million nonprofits and charities for donors, volunteers and funders

2010 Top-Rated Nonprofit

World Wildlife Fund, Inc.

14,401 pageviews

Claim This Nonprofit

More Info

Add to Favorites

Share this Nonprofit

Donate

Nonprofit Overview

Causes: Animals, Environment, Natural Resources Conservation & Protection, Wildlife Preservation & Protection

Mission: WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. By 2020, WWF will conserve 15 of the world’s most ecologically important regions by working in partnership with others to: * Protect and restore species and their habitats * Strengthen local communities' ability to conserve the natural resources they depend upon * Transform markets and policies to reduce the impact of the production and consumption of commodities * Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses * Mobilize hundreds of millions of people to support conservation

Programs: Global conservation - see schedule o

policy - see schedule o

market transformation - see schedule o

Community Stories

53 Stories from Volunteers, Donors & Supporters

1

General Member of the Public

Rating: 1

I am extremely disappointed to find that Charity Navigator reports that the Pres/CEO draws a salary of $740,666. Honestly, Is this where you want your donations to go to? Just because they are excellent at marketing and public relations, do you still want to send money to support an executive? I only hope that they are saving animals the way they have depicted but I want my money to go to the animals not the staff. I'm sure he could live on $100,000 just like many other people do. I had been donating to WWF for ages and I live on far less than $100K and still manage to donate to many animal charities. Really, where is your moral compass?

Review from Guidestar

Donor

Rating: 3

I have been a long time contributor to WWF and believe they are the most globally effective environmental organization out there.

Their donor communications, however, could be better. For years I had been a "Partner In Conservation" based on giving several donations yearly that totaled $1,000 by the end of the year. One of the benefits of that status was that I did not receive general membership appeals, but only the much less frequent "Partner" appeals. Earlier this year, I began to receive general appeals and when I asked, I was told I no longer was a "Partner" because the criteria had been changed to eliminate those who did not contribute at least $1,000 in one gift (versus smaller amounts that added up to $1,000). Administratively, It was getting too difficult to track multiple donations to see if they added up to the minimum amount in the course of a year and it was also hard to establish a "cut-off" date by which a contributor would have had to make their last contribution to meet the $1,000 yearly minimum.

What is MOST disappointing, however, is that I did not receive notice of the change in "Partner" criteria, but was automatically converted to a general member without explanation (until I inquired myself). I am sure it cost WWF more to deal with my phone calls and emails regarding this matter than if they had sent a letter regarding this policy change before it became effective.

That said, I will continue contributing to WWF for the sake of their good conservation work.

1

Donor

Rating: 1

I received mail from WWF in May. On May 23, 2017 I mailed them a check and was supposed to receive 2 cold lunch bags and an online subscription to their magazine. I have received nothing. Today is August 14. I called them last week on Tuesday. they had no record of my donation, however my bank shows it was cashed on June 2. They were going to check into it call me back the next day. No call. On Friday of last week I called them again. Same runaround. They said they would call me back. DO NOT donate to this organization. They are not honest.

2

General Member of the Public

Rating: 1

This nonprofit falsely claims on their materials and collateral that 85% of their expenses go directly to program funding (showing a picture of a recent piece I received from today's mail package from them); however other resources, such as Charity Navigator, shows that less than 75% of expenses go to program funding. Charity Navigator pulls directly from 990s, which is a tax form completed by nonprofit organizations for the IRS. At 75%, that leaves more than $57 million going to other expenses (based on reported expenses from 990 displayed on Charity Navigator).

YES, nonprofits need to spend money on things like overhead, payroll, advertising, and advertising, including direct mail. But they're completely throwing money down the drain. I've been asking for MONTHS to be taken off their mailing list. I've never donated to them or provided them with my contact information, so they've purchased it from somewhere (most likely because I donate to other environmental nonprofits). Their mail packages are hefty, including things like cards, stickers, and things like vouchers for free umbrellas and clothing apparel. Way to spend donors' hard-earned money that they've trusted you with!

I've reported my dissatisfaction directly to the organization and to Charity Navigator, and hope that WWF is forced to report more truthful data and respect the public's requests to be left out of their wasteful mailings.

Donor

Rating: 1

I donated towards a symbolic elephant adoption as a Christmas present and got scammed by this nonprofit. They claimed to have sent the certificate, it never showed. They claimed to have sent it again but when it didn't show up and I called the gentlemen claimed to need to talk to his manager to track the certificate and would call me back. He never called back so two days later I called for a refund. After two more calls I still have not been refunded. The symbolic adoption is a scam.

10

Donor

Rating: 1

I sadly donated over $100 to this organization when I was younger... and since then I have learned some very disturbing news. Apparently they support "KILLING FOR CONSERVATION" which obviously is a ridiculous ideology and does absolutely nothing to protect anyone. They have obscene amounts of donor money that is very difficult to track- I've heard from many that they pocket most of the money for themselves. They have also recently teamed up with MONSANTO and support filling our Amazon Rainforest with GMO'd plants!!!! This "non-profit" does not deserve its label at all and should be stripped of its non-profit status because they are untrustworthy, go against their own stances, and the only "successes" they ever report are those done by OTHER ORGANIZATIONS.

5 Kristi26

Donor

Rating: 5

This a great charity for wild life and climate change. Leonardo Dicaprio just donated 20 million and he is not stupid.

10

General Member of the Public

Rating: 4

These bad reviews are ridiculous. Where are the claims of corruption etc coming from?

http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4770#.U_yb67xdW2Q

6

General Member of the Public

Rating: 1

Here is another dishonest organization using lies to get money to supposedly help animals. If they lie to get the money then they are more then likely not using most if any of the money to help any animals.

They keep lying about global warming saying the polar bears habitat is shrinking when it has grown by 50% going along with the bankers and power companies who are making billions of dollars on these lies.

Never ever give any organization money who lies to get support.

12

Professional with expertise in this field

Rating: 4

Contrary to many of the reviews here, WWF is an organization which is very much "boots on the ground" - more so than most other large conservation NGOs. That's not saying they could not improve, but they work on long term initiatives, with collaborating with many partners, to make lasting impacts to wildlife through management improvement, laws and regulations, and innovative initiatives.

When considering the amount of overhead for any NGO it's important to consider this in relation to the scale of the company, and also keeping in mind that for profit businesses wouldn't be successful if they couldn't pay their employees a decent salary and spend money on research and development or training of employees or other expenses that are not "boots on the ground" but that make those boots SOOOO much more effective when they are on the ground (and make sure that boots are trampling the correct ground/direction).

Regarding the hunting aspect - well controlled and regulated trophy hunting is one of the best conservation tools out there. As animal lovers we might not like it, but this is the truth. It is incredible brave and forward thinking for WWF to be working on well managed trophy hunting for the long term preservation of species - even though people sitting in their comfy house in the US with their pets don't agree.

18

Donor

Rating: 1

Why does the CEO make $495,806????? I am not sending my hard earned dollars to here. Sorry, but that is too much. there are may charities out there that don't spend so much on salaries. That's just not right.

Review from CharityNavigator

6

Donor

Rating: 4

The income statement numbers on Charity Navigator do not match the ones released by WWF (2012 annual report). There is no way to tell then what percentage is spent on programs. How did Charity Navigator come up with the numbers in the income statement?

Review from CharityNavigator

6

Donor

Rating: 1

I am dismayed by the small percentage of donations that go to the programs. If you go to their website, they claim that they spend 84% of their budget on programs . Either that's an outright misstatement or they haven't been checked out by CN lately. My cut-off is 75%, so these people are off my list. Also, staff is too highly paid for a non-profit.
Last year I made the mistake of allowing them to charge an automatic payment against my credit card. In January this year, I called to have that arrangement cancelled, and, in fact, it did not appear on my February statement. But it just appeared on my March statement. Of course, I will have to make another call and have my credit card company disallow this payment. I don't need this.



Review from CharityNavigator

6

Donor

Rating: 2

Like many other reviewers, too much of my donation goes for fundraising (22%), plus the CEO is too richly paid for this type of organization. Didn't know what one reviewer said: that they support hunting ...is that true?? Gave them 2 (vs. 1) star 'cause I do think that they have an impact on some important wildlife projects. I have shifted most of my donation, however, to Wildlife Conservation Network, a very lean, focused, professional organization.

Review from CharityNavigator

3

Donor

Rating: 1

No more donations to WWF, they spend some of our money to send mails all the time and waste papers. Help other group like Endangered Species International or the Center for Biological Diversity.

9

Donor

Rating: 1

I gave $200 in early 2012 and every few weeks received solicitations for more money. I saved every one of those mailings and their combined weight over a year is a tad more than 3 pounds. I am extremely unhappy and will be giving elsewhere in future.

1

Board Member

Rating: 4

This is a really good charity organisation, with the charity getting donations online, by mobile and from advertisments the organisation helps animals and their habitat to stop them becoming extinct. This is a charity i would highly recommend you to donate to this charity.

Review from CharityNavigator

1

Donor

Rating: 1

They do good work to protect wild animals, but not apparently because they want them to live in peace. They
are a pro hunting organization so they want to save wildlife from poachers so rich people can have the
pleasure of killing them on safari. Hard to understand. They seem to have the attitude that animals
are ours to exploit without out any rights of their own.

Review from CharityNavigator

2

Professional with expertise in this field

Rating: 1

Too much of their money is spent on overhead and advertisements aimed at getting more donations. They do little "boots on the ground" work and some of their philosophies run counter to true wildlife conservation. EG. They actually support hunting of some endangered species. They also have a tendency to pander to govts such as the Chinese. There are many other organizations out there doing solid work in combating trafficking of endangered species. Those same orgs also more more money into doing actual work and less money into supporting huge administrative overhead.

1 googame

Donor

Rating: 5

I love animals and if you love animals you should donate. Habitat Loss and Pollution are the main factors that are wiping out wildlife. WWF helps protect wildlife from these, by helping establish laws, create captive breading facilities, etc...