My Nonprofit Reviews
Review for World Wildlife Fund, Inc., Washington, DC, USA
Like many of the existing reviews there are some pros and cons of supporting WWF. I definitely agree that they spend way too much on advertising/fund drives. I have called and requested that they send less mail but to no avail. I get at least two copies of Focus and additional mail on what feels like a monthly basis. The other side is that I feel like they do good work. The pros outweigh the negatives but I feel like the donor community must hold them more accountable or the inefficient behavior won't be changed. I will say that if I hear of another animal and environmental charity doing the same kind of work more efficiently, I will not hesitate to direct my funds to away from WWF.
I've personally experienced the results of this organization in...
As a donor.
If I had to make changes to this organization, I would...
Less mail. Less administrative expense. Lower executive pay. Enforce environmental philosophy throughout organization.