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- EIN 81-3264830
- (212) 221-1724
- 28 W 44th Street 1020 New York NY 10036-7431 USA
- www.diamondproducers.com
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Nonprofit Overview
Causes: Chambers of Commerce & Business Leagues
Mission: The purpose of diamond producers association usa, inc. (dpa usa) is to maintain and enhance consumer demand for and confidence in natural diamonds. By promoting the integrity and reputation of diamonds and the diamond industry, dpa usa plays a central role in ensuring the long term sustainability of the diamond sector.
Programs: Dpa completed research, production and launch of two waves of advertising for its real is rare real is a diamond campaign - 3 videos and 5 images - for use in media including tv, digital, print, out of home and cinema. Campaign is testing well with target audience and higher media weights were scheduled for 2017. Several waves of original research were conducted, testing consumer perceptions around diamonds and synthetics, shifting consumer perceptions overall toward the category, and creative concept testing. Team on boarded new pr and media agencies, identified several consultants for temp-to-perm opportunities, found and moved into new office space, and attended and spoke at several key industry events including a keynote at jck - the world's largest jewellery show.