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Causes: Community & Neighborhood Development, Economic Development
Mission: The organization provides supplemental sanitation, public safety, marketing/promotion, streetscape improvement, visitor information and commercial support services to property owners, tourists, businesses and residents of an area established as a business improvement district. District marketing includes major events like winters eve public festival.
Programs: Sanitation - includes sweeping of sidewalks, bagging trash, and coordination between nyc dept of sanitation.
marketing and promotion - promoting the district to residents and tourists and to retain and develop prospective businesses, and providing free public events.
safety - provides unarmed uniformed guards who supplement nyc police by communicating issues of public safety and act as information ambassadors to the general public.
public improvements - includes garden design and planting of the broadway malls.