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Causes: Chambers of Commerce & Business Leagues
Mission: The council of public relations firms, inc. ("pr council") is a trade association for the public relations industry. It advocates on behalf of the industry where public relations is a strategic business tool, and it provides management support services to its member firms.
Programs: The council developed an agency program that includes business practices, benchmarking, management research and insight, as well as diversity census, agency community meetings, and junior leadership team.
the council's learning and development program includes industry forum participation, speaking engagements, local and national event sponsorship, and an online information clearing house to raise awareness of the council's mission.
demonstrating the value of public relations is the council's priority. The council has developed an advocacy program that consists of research, client and school outreach, and public relations.
the council's talent program includes a diversity program, women's leadership relations and recruitment resources for human resources directors