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Causes: Chambers of Commerce & Business Leagues
Mission: To improve relations among professionals within the floor covering industry, promote floor covering products, establish ethical standards for the floor covering industry, conduct training and educational programs to benefit the association's members and their employees.
Programs: Public relations to raise awareness about the floor covering industry through consumer outreach and education. Consumer education on flooring (type of products available, practical application and proper maintenance) through the wfca website, "professional flooring retailer' magazine, and contact with consumer media.
to provide funding towards trade education for the advancement in flooring. Wfca provides access to education through funding for their members to assist them in becoming better business people.
sponsorship of organizations to promote the advancement of the floor covering industry. Through the affiliate support funds provided, wfca assists in providing the members of the affiliate organizations education and training in the field of floor covering.