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Nonprofit Overview
Causes: Business & Industry
Mission: THE PRIMARY MISSION OF LAMAC IS TO GENERATE RESEARCH INFORMATION AND INSIGHTS THAT WILL ASSIST ADVERTISERS AND THEIR RESPECTIVE ADVERTISING AGENCIES TO BETTER UNDERSTAND THE BENEFITS OF ADVERTISNG IN CABLE TELEVISION. WE ADDITIONALLY ASSIST OUR 38 MEMBERS NETWORKS IN TRACKING THE OVERALL ADVERTISING INVESTMENT. THIS INFORMATION IS USED TO EVALUATE THE PERFORMANCE OF THE MEMBERSHIP GROUP.