Carnegie Art Museum Cornerstones

Programs: Funds were disbursed for the art exhibits program. Exhibits provide the spring board and basis for the subject matter focused upon in all ed programming. Museum exhibit of major california art fy 2016-17 included: "zuma foam" poetry & photography collaboration; "remembrance past & future" with 16 socal and ventura county latino artists; "dia de los muertos altar" by la print artist, daniel gonzalez; "art for art's sake:selections from the frederick r. Weisman art foundation" 45 young artists expanding upon modern art; "joanne julian: defying darkness" 2009-16 ink and graphite works; "soluble power"' contemporary watercolor by 6 socal artists; and xselections/the collection" (4). Cam studio project exhibited: "the art of colored pencil" by phillip zubiate iii; "on the margin/luchando contra el olvido" by photographer antonio arredondo juarez; boys & girls club of greater oxnard & port hueneme preliminary "national fine arts competition"; "not just bees: recent drawings by terry arena"; and xselections/the collection" (2). In total, 18 exhibits (a 20% increase over prior year) showed a minimum of 708 artworks, serving 10,453 on-site visitors and 72,832 on-line visitors.

funds were disbursed for the museum education program serving elementary thru college students, adults and senior learners with information and experiences about art, artists and literature. Cognitive skills and knowledge were increased on: art appreciation, art media, studio techniques, cultural diversity, art history, architecture, design and history though 11 on-going education programs (representing 127 separate ed sessions). Ed programs included: student exhibit tours and "art smart" classroom presentations (81) ; college tours(10); free family days (4) with tours, hands on art projects, family self-guided art hunts and guest artist appearances; children's "artlabs(5) and "building blocks" & advanced building blocks art classes (15); teen/adult in the studio cam studio guest artists led workshops(4); "artist gallery talks" (2) ; "artist gallery talks" (2); "cam book club" (12); "arcade poetry series: guest poet readings (6); overall the museum education program, supported through fundraising by the cam cornerstones, served 4,017 participants.

funds were disbursed for the audience outreach program to promote a broader use of museum services by more residents and tourists. To reach audiences, exhibit advertisements appeared in: monthly in "artscene" listings plus 6 "artscene" full page ads (15,000 ea via 450+ gallery museum distributions), 3 "art ltd" magazine ads (circulation 18,000 ea), and 2 "vc reporter" newspaper ads (distribution 33,000 ea). Exhibits and ed programs were also publicized by postal mailing of announcement cards (7,057) and distribution of new bi-lingual bookmarks (2,500). A wider audience was reached by press coverage in: vc reporter spotlights (2x; distribution 33,000 ea), "artscene" review (1x; circulation 15,000 ea), "805 living" spotlight (1x; readership 210,000), "vc star- time out" spotlights (2x; 40,000 ea) and reproduction of a carnegie artwork for "la times" article (1x; weekday readership 1. 5mil). Coverage also occurred in media listings: "happenings" (2x; circulation 30,000 ea) "artltd-pulse" (2x, circulation 18,000 ea), "oxnard rec. Guide" (4x; 33,000 ea) and "vas" on-line (12x; viewership 27,000). Social media outreach grew thru facebook, instagram, twitter and constant contact to 3,198 visitors monthly and 658,181 website visitors annually. Special events to attract and retain new visitors were exhibit opening receptions (4), cam studio guest artist receptions (5), "heart collector tours" (1), and members off-site art tours. Collaborative participation at other organizations' events to introduce the museum's programming to unfamiliar audiences in the community occurred at: the multicultural festival, earth day, oxnard recreation's community resources fair, oxnard revival center's "my community first" resources fair, oxnard public library's "creative workshops", boys & girls clubs of oxnard & port hueneme national art contest local entry exhibit, city of oxnard water department children's calendar competition reception, plaza park farmer's market art booth (6x) an rio de valle career day. Audience outreach promotion was seen by 475,000 readers, viewers and visitors.