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Causes: Agricultural Programs, Food
Mission: To promote the research, development, production and marketing of sweet potatoes through awareness programs, provision of assistance to university level horticultural programs and research and hosting of conventions related to industry matters.
Programs: Organization funded hosted the national sweet potato convention in dana point, ca in january 2012, serving as host to multiple states and their state councils, growers, packers and shippers. In addition, the organization continued to provide funding to the university of california system for agricultural research and development pertaining to sweet potatoes. In 2013, organization assisted the city of livingston, ca in organizing and promoting the merced county sweet potato festival. In addition, the organization continued to provide funding to the university of california system for agricultural research and development pertaining to sweet potatoes. Lastly for 2013, the council engage ketchum, inc. To begin a statewide marketing, promotion and awareness campaign to further promote and market california sweet potatoes.