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Causes: Arts & Culture, Crime & Law, Crime Prevention, Health, Hot Lines & Crisis Intervention, Media & Communications, Mental Health, Public Health, Suicide Prevention
Mission: To develop focused and empowering public health and safety campaigns that promote the simple steps parents, kids, and others can take to prevent violence affecting youth.
Programs: Speak up campaign: speak up features the first-and-only anonymous national hotline for students to report weapon threats, 1-866-speak-up, a groundbreaking text messaging reporting mechanism, a powerful public service advertising campaign and an educational component.
ask campaign: ask directly empowers parents to ensure the safety of their children by asking if there are guns in the homes where they play. The campaign is supported by a comprehensive parent education and marketing initiative.
suicide and "lethal means restriction" campaign: this campaign educates parents about the significant risks associated with having lethal means, such as firearms or prescription medications, in one's homes when it comes to youth suicide. Parents are encouraged to store these means safely or to remove them from their home altogether.
This organization's nonprofit status may have been revoked or it may have merged with another organization or ceased operations.