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Causes: Community Coalitions
Mission: To promote los angeles tourism through the development and operation of a tourism marketing district and other programs and initiatives.
Programs: The sales programs are designed for the benefit of lodging businesses with fifty or more rooms. These programs include: development of new business for self-contained hotel meetings and city-wide conventions, pre and post meeting support to self-contained groups, staffing for group meetings and conventions, and sales and services staff deployment to sell the city of los angeles.
the marketing programs are designed to increase occupancy levels at lodging businesses with fifty or more rooms. These programs include: advertising to directed consumers, regional marketing, national branding campaign, increased media exposure, and promotion programs. These activities are required under the city contract.