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Causes: Arts & Culture, Radio
Mission: The futuro media group is an independent non-profit media organization dedicated to producing multi platform community based journalism that matters. The futuro respects and celebrates the diversity of the american experience, and tells stories that are often overlooked or ignored by mainstream media. The futuro is committed to the public interest informing and educating the public about compelling narratives and investigative reports that shine a critical perspective on the world in which we live. The futuro media group is committed to tructh telling, racial and gender equality, democracy, ethnic and cultural diversity, and the fair presentation of divergent opinions. We take people to places they might never go and reveal real lives and voices, especially of the voiceless and invisible. In addition to our work in the public interest, the futuro is demonstrating the power of diversity by nuturing the next generation of multicultural journalists in america.
Programs: Futuro produces news segments that appear on outlets such as pbs, npr, and bbc world news america on issues important to our core mission, including segments on mayor julian castro of san antonio, and on lackland airforce base in texas, where multicultural, multilingual soldiers are trained.
the futuro media group produces latino usa (lusa), a weekly half hour flagship top 10 radio program for national public radio. Latino usa carries in 22 of the top 50 markets, and airing on over 110 stations in major and middle size markets. Latino usa has an audience of 1,051,200 listener impressions monthly (source: arbitron/npr program snapshots for spring 2010), and an audience 240,000 who listen on demand. In 2010, latino usa produced stories on a range of important topics including: immigration, health care, arts and culture, music, theater, education, civil rights, economic stability and social justice. It also maintains a website with additional content including blog postings, twitter feeds and facebook updates.
civic engagements and community outreach