From The Top Inc

Programs: Content and production:from the top produces npr's from the top with host christopher o'riley, the most popular one-hour classical music program on public radio. Fy17 saw the continuation of the see the music online video series, as well. Key accomplishments in fy17 include: - showcased the exceptional talents of more than 90 classically-trained pre-collegiate soloists and chamber musicians, ages 8 to 18, and five outstanding youth orchestras and choirs on from the top, recorded in 15 cities around the country. - broadcast from the top weekly episodes on more than 200 npr radio stations nationwide delivering entertainment to more than 600,000 weekly listeners. - continued production of the see the music video series, including collaborations with boston's artists for humanity, aspen music festival & school, project trio, pink martini, and from the top radio show host christopher o'riley.

marketing & communications:fy17 marketing and communications efforts focused on supporting marketing and pr efforts for the national tour of from the top, and maintaining younger online audiences via youtube, social media, and the from the top website. Key achievements this year include: - increasing youtube subscribers by 29%. These audiences were 60% male, with 84% under the age of 55. - increasing facebook followers by 16%. These audiences are 60% female and 73% under the age of 55.

education and outreach:in 2017, from the top's educational programs (under the umbrella of the center for the development of arts leaders) encouraged young musicians to be leaders in their communities as advocates, teachers, and spokespeople for the arts. Every from the top musician has opportunities to share their music in a variety of settings, developing skills to engage new audiences and create positive change through music. This year, from the top: - provided more than 100 young musicians with leadership training through the arts leadership workshop on the tour of npr's from the top. - presented 24 outreach programs nationwide, led by from the top performers and reaching more than 3,250 schoolchildren, adults, seniors, and underserved audiences. - involved 60 boston-area musicians, ages 14-20, in from the top's cdal boston program. The arts leaders donated hundreds of hours of music-related community service, which included teaching after school programs at underserved elementary schools, as well as a performance series of live, free concerts for seniors, families, hospital patients and others. In total, approximately 2,000 schoolchildren, patients, and seniors served by 5 boston-area non-profits benefited from their efforts. 2017 also saw the launch of the from the top arts leadership grant program, designed to provide support to from the top alumni who are creating and executing arts leadership and outreach programs in their own communities. The first class of arts leadership grantees were: - 20-year-old violinist ariel horowitz, who used the grant to support the second year of the heartbeat project on the navajo (din) reservation in new mexico; - 24-year-old harpist angelica hairston, who produced a concert and website called "challenge the stats" in atlanta, focusing on diversity and support of african-american and latino musicians; - 26-year-old violinist karen cueva, who is working with boston's department of youth services to connect incarcerated youth to music and composition; - 16-year-old pianist avik sarkar, who composed a new work and hosted a benefit concert to support boston's refugee population.