This is another "para church" organization....started by one person...as such they spend a lot of time promoting their organization...if they don't convince that they are filling a "need" they are out of business...
Also, have been to their "training" and did not find it profitable...
It is almost like they "get in the way"...went to a place, to learn how to study the Bible, and this individual shows up, promoting his latest book...
It is quite possible that this is "par for the course"...an individual sees a "problem" and spends the rest of his life...trying to convince others that his concern is "legitimate"...