363 Pageviews Read Stories
Causes: Federated Giving Programs, Philanthropy
Mission: The Virginian-Pilot joy fund foundation sponsors a year round fundraising campaign to provide toys to needy children. Contributions are solicited through newspaper, radio, and television appeals. The foundation has established a relationship with the Salvation Army whereby the Salvation Army orders and distributes toys that are paid for by the foundation.
Target demographics: underprivileged children
Direct beneficiaries per year: 14,000 children receive at least one toy during the holidays.
Geographic areas served: Southeastern Virginia
Programs: Purchase new toys for local children to receive during the holiday season.