RowLA serves an integral role in the Los Angeles community. Due to Title IX, there are many rowing scholarships available for women at top universities, since schools use women's rowing to offset costs and recruiting counts from men's football. RowLA puts the connections in place to assist underserved populations in the Los Angeles community in the college application process. The organization focuses on teamwork, mental and physical health, academic preparation, and college counseling so that young women from any background have the tools they need to succeed in college and beyond. In addition, RowLA operations Erg Ed in Los Angeles, teaching healthy habits to thousands of kids each year. Overall the organization makes a life-changing intervention in the lives of young women from low-income areas, and has made significant contributions at the national level to make the sport of rowing more diverse.