Motorist Assurance Program, Inc.

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Nonprofit Overview

Causes: Consumer Protection, Education

Mission: The Motorist Assurance Program (MAP) is dedicated to helping the automotive service and repair industry cultivate consumer trust. Both the shop and the consumer will get off to a better start, MAP believes, if they share a common "road map" to the customer's car, something each could follow to help prevent misunderstandings. MAP participants have such a road map: the uniform inspection & communication standards developed through MAP by the industry. The standards give the shop a customer relations/education tool to use before proceeding with any work. Service staff can review the standards with the consumer and give him or her a copy of the MAP required estimate, which explains in clear language what will be done to the vehicle and why.

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