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Mission: Grains for health builds relationships between the leaders in the healthcare and food industries using evidence-based, practical strategies to ensure healthy, grain-based foods reach the public, thus lowering both diet-related chronic disease and health care costs.
Programs: Grainup! : planned and launched grainup! Twin cities, a successful celebration of whole grain foods on restaurant menus in a focused geographical area. Local and social media were utilized to communicate events and encourage restaurants and consumers to participate by visiting participating restaurants from september 25- october 5th, 2014. Grainup! Is a market-facing consumer awareness campaign that encompasses the crucial industry-facing supply chain work to create a roadmap for increasing more healthful, wholegrain menu offerings in restaurants. .
whole grain summit: continue planning speakers and programming to co-host the 2015 whole grain summit in portland, or with the moore family center for whole grain foods at oregon state university. The 2015 whole grain summit focuses discussions around the themes of: community focused. Dynamic experiences. Practical impact. Speakers were identified to focus next steps for the grains community for both research and practical impact for increasing whole grains in the food supply. The summit develops a unified proactive voice in the grains community, with a long-term focus, and serves as a model for change.
public-private partnerships: met with key leaders in the government and hosted successful workshop in december in washington d. C. As a culmination of these discussions. Approximately 30 key leaders met to prioritize research objectives for the public-private partnership initiative. Developed an advisory committee to focus efforts toward an implementable project through public-private partnerships to improve the health attributes of grain-based foods and to unify the grains community. These partnerships represent the unification of government, industry, academia and other grain-based non-profit organizations.
This organization's nonprofit status may have been revoked or it may have merged with another organization or ceased operations.