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- EIN 20-8601350
- 3103105380
- 429 Sylvan Ave Suite Englewd Clfs NJ 07632 USA
- http://gedenkmovement.org
- gedenkmovement
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Nonprofit Overview
Causes: Arts & Culture, Printing & Publishing
Mission: We are a nonprofit organization that utilizes cultural outlets to connect to the young generation and promote tolerance, encourage education and self-expression among youth about antisemitism, racism and their brutal consequences. “GEDENK” means “remember” in Yiddish. Our creative campaigns and programs provide a platform for artistic self expression for the young generations of today to reflect upon the lessons learned from the Holocaust and other genocides that occur today, with the intent to raise awareness of the importance of increasing tolerance to safeguard a peaceful society. We utilize cultural and commercial outlets such as music, writing, dance, billboards and celebrities to communicate our message. We encourage young people to find common ground, appreciate our differences and create a conversation “where culture and tolerance meet.” Copyright Gedenk Movement, INC.
Results: In our campaign’s first year “The GEDENK Award for Tolerance” has received an unprecedented amount of over 2,500 submissions. In our second year we doubled that amount with over 5,000 submissions from creative teens around the country. “The Holocaust happened to people like us” Campaign - We teamed up with Viacom MTV to lunch three public service announcement campaigns “The Holocaust happened to people like us”. The PSA’s depict how ordinary people can become victims of hate crimes and received massive coverage from TV networks such as FOX, NBC, MTV, ABC and CBS, who donated almost two million dollars in free air time. “The Holocaust happened to people like us” debuted on the Holocaust Memorial Day at the Paramount Pictures Screening Room in Times Square NYC and on Viacom’s Time Square Billboard. “Celebrity Quotes” Campaign - We shared quotes from celebrities, entertainers and high level public figures that contemplated the question: “why it is important for young people to learn about the Holocaust?” “Adon Olam, Ad Matai?” Campaign 2007-2008 - We launched a multi-media campaign of the song and the first music video ever created, dedicated to the Holocaust; “Adon Olam, Ad Matai?” (“God Almighty, When will it end?”), featuring Miri Ben-Ari on violin and the lyrics of Israeli Hip-Hop pioneer ”Subliminal”, who performed the song in a live broadcast for Israel’s national Holocaust Memorial ceremony at “Yad Vashem” in Jerusalem.
Target demographics: Young People
Direct beneficiaries per year: 5,000
Programs: The GEDENK Award for Tolerance a partnership with Scholastic Arts & Writing Award; Competitions, Billboard and Multimedia campaigns.
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