Coaching Corps

Programs: Program leadershipcoaching corps is building a coaching movement so that every child, no matter their income or zip code, can have a great mentor though sports. Coaching corps recruits, trains, and supports coaches, helping them create a positive, inclusive, and safe environment that enhances engagement, physical activity, skill-building, and character building. To date, coaching corps has filled over 13,000 coaching needs, serving over 144,000 youth in over 250 afterschool programs in underserved communities across the country. By 2021, coaching corps seeks to serve 65,000 youth annually.

public education and communicationscoaching corps uses national and market level communications strategies to generation awareness of coaching corps, and create opportunities to build equity in the coaching corps brand. The work supports the programmatic opportunities, supporting the recruitment efforts, as well as supporting fundraising opportunities. Coaching corps works to deliver a strong brand message and presence that inspires action each year through various mediums, including social media, traditional media, e-mail marketing, and on the ground marketing.

technology technology is integral to coaching corps and serves to provide program excellence and efficiency in its operations. Technology provides the mechanisms required to market, train, place coaches within underserved communities, and provide them with the ongoing support needed to help them be successful coaches. The technology components employed span across all functions within the organization and are designed to scale coaching corps' operations and continually lower costs for both coaching corps, and the communities it serves.

organizational impactcoaching corps organizational impact department uses internal and external evaluations, research trends, and relevant studies to inform the field of sports-based youth development. The primary audiences for dissemination are volunteers, policymakers, parents/guardians, afterschool program providers, coaches, educators and allies in the field. Using validated research and coaching corps' success in underserved communities, coaching corps continuously sheds light on the disparities in access to organized sports between children of various economic groups and between boys and girls and serves as a thought-leader for solving the challenges facing many youth through sport.