Clean Air Campaign Inc

Programs: Commuter incentives- it has been consistently demonstrated in georgia that nominal financial subsidies are successful in motivating commuters to make the switch to an alternative mode of commuting. Once they make this switch and stick with it for 2-3 months, a large majority choose to keep using commute options long after the short-term incentive ends. The clean air campaign uses financial incentives to provide the short-term financial "nudge" people need to stop driving alone and try a cleaner commute. There are three clean air campaign financial incentive programs:1) cash for commuters: launched in october 2002 as the first cash incentive in the nation targeting commuters. Provides $3/day up to $100, as motivation to get people to "try" a clean commute. This incentive is limited to people who currently drive alone to get them to try a clean commute, like transit, carpool and telework. Similar programs have now been adopted by other major metro areas in the us. And once people try it, many like it and stick with it. An independent survey showed that 74% of participants continue to use their commute alternative 24 months after completing this program. 2) carpool rewards: is a program focused on increasing the size of a carpool and increasing the frequency of the days carpooled. Gas cards can be earned based on the size and frequency of carpooling. The program provides $40/month gas cards for 3 person carpools and $60/month gas cards for 4+ person carpools. 3) commuter prizes: is an ongoing prize offering. The more a commuter takes clean commute trips and documents this activity, the greater the chance they have of winning a gift card. $25 prizes are drawn monthly. Based upon surveys of our employer partners, the number of commuters who actually take the time to log their daily commutes represents approximately 1/10th of the number of commuters engaging in regular commute alternatives at those sites.

outreach- as part of a multi-tiered effort, cac provides employers with consulting and assistance to establish commute options and other smog reducing programs. Our staff develops commute options programs that increase the number of employees who carpool, vanpool, take transit, telework, work compressed work weeks, walk or bike to work. Many employers also change their operations and maintenance policies to reduce pollution and save money on energy costs (lawn maintenance, fleet refueling, etc. ). As noted above, we also work with employers with fleets and substantial diesel truck traffic at their work sites to eliminate unnecessary idling. The clean air campaign's employer program managers work closely with employer coordinators to establish constant and continued communication. The outreach staff holds employer events including transportation days, "try it" days, prize patrols, meet your carpool match partner events and lunch and learns to educate and encourage commuters to participate in commute options programs. They work directly with commuters interested in carpooling and vanpooling by assisting with matching commuters for carpools and working to coordinate groups interested in vanpools. Our focus is not only on the number of programs offered by employers but also on the level of participation within each program. In addition, the clean air campaign provides several training seminars throughout the year to further educate the employer coordinators on important issues in air quality and traffic congestion as well as provide networking capabilities. In 2014, the clean air campaign worked with approximately 600 employer partners, representing more than 200,000 commuters throughout metro atlanta. We also supported employers and commuters with commute option programs at another 800+ employer sites within metro atlanta that work through our partner tmas. In addition, we continued to help employers and property managers implement diesel idle reduction programs, and we have now assisted more than 300 organizations since 2008. We also continued to provide support to employers who were starting or expanding telework programs and we have now assisted more than 280 organizations since 2008. Finally, the clean air campaign outreach team worked with commuters and employers to establish new vanpools while providing a vanpool specialist to provide assistance to the tmas and van providers.

public awareness- to support the clean air campaign's activities with employers, commuters and schools, the organization uses a multi-faceted promotional campaign centered on driving program participation, saving money on commute costs, reducing stress, improving productivity and well-being, and improving our air quality primarily by changing driving behavior. Objectives include increasing general awareness of the air quality and traffic congestion problems and solutions in metro atlanta and creating a call to action for commuters, employers and the public in general. Radio, online and print ads ran for four months during the year and explained how a commuter can begin using a commute alternative. We focused on topics that included saving money for commuters, reducing stress and encouraging employers to work with commute options service providers to establish commute options programs for their employees. Through its paid media buy, the clean air campaign negotiated incremental exposure through in-kind airtime and promotions. For every dollar spent on the paid radio buy, the clean air campaign receives one dollar of in-kind exposure.

public relations and education targeted to employers and commuters to effect travel and behavioral change.