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- EIN 84-1341326
- (303) 660-3582
- 103 4th St Castle Rock CO 80104-2408 USA
- www.groundwire.net
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Nonprofit Overview
Causes: Children & Youth, Christianity, Religion, Youth Development - Religious Leadership
Mission: Christian outreach ministry to marginalized and at-risk youth and young adults.
Programs: The organizations mission is to lead every youth and young adult into a personal relationship with jesus by leveraging current media channels to connect with them wherever they are. This is being accomplished primarily through groundwire, a series of age-relevant christ-centered spots being aired on both christian and secular radio and television stations. Curious listeners and observers are encouraged to go on-line to chat further with a specially trained spiritual coach. Started in 2003, groundwire leverages media and technology to connect with young people through their entertainment. Although traditional media (tv, radio, outdoor) has been a primary source of delivery in the past, groundwire has recently embraced digital and social media delivery as it allows for more predictable and efficient outreach and response. The content gets their attention and gets them to the website where coaches await to engage in conversation. An extensive response team of 352 specially trained spiritual coaches spent 45,400 hours in 2017 answering all inquiries. In addition to their current media driving people to www. Groundwire. Net, during 2015 the organization launched the jesus cares campaign, a media outreach targeting millenials with the message when life hurts, jesus cares.