Mission: The field of aviation continues to grow and create more career opportunities than ever before. However, the number of people reaching for those careers has not kept pace. The industry is losing highly trained people in ever-increasing numbers to retirement and other industries. There is little or no awareness of aviation career opportunities among students and qualified prospects, and aviation companies can no longer rely on traditional sources for talented people.In response, Careers in Aviation, Inc. has developed a multi-media strategy for promoting aviation to America’s youth. This program is designed to ultimately help connect qualified talent with America’s Aviation and Aerospace Industries.