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Mission: The american psychological association (apa) is a national membership organization created to advance psychology as a means of promoting health, education, and human welfare. Apa fulfills these objectives by supporting a number of programs and activities for its members and the general public. These activities include: promotion of research in psychology; dissemination of research results and psychological knowledge to both psychologists and the public; programs designed to support the use of psychological know-how in education; and programs designed to ensure quality educational opportunities for students interested in pursuing a career in psychology.
Programs: The apa publications and databases office is responsible for the dissemination of psychological information worldwide. Information dissemination projects include 81 scholarly journals, a book and video publishing program, and seven electronic database products. In 2014, the apa journals program published more than 5,000 articles in 390 journal issues. In 2014, psycarticles, the electronic database product containing full-text journal content, added 6 new titles and nearly 7,600 articles. In 2014, apa released 36 new book titles. Apa's self-help imprint released 3 new titles in 2014. Magination press, apa's children's book imprint, released 13 new titles (and 15 children's book awards were received). Apa released 261 book titles to ebrary, the primary platform for hosting e-book content and providing access to academic libraries, 39 apa books were released in kindle editions, and 11 new video titles were released. At the end of 2014, the psycbooks database contained nearly 1,055 apa books, 2,978 classic books on psychology, and more than 60,203 chapters. Psycinfo, the bibliographic database, contained 3,785,610 records by the end of 2014. Psyctests, the research database on psychological tests, measures, scales, surveys and other assessments, had a total of 27,486 records, 68% of which included full text tests. Psycextra, the gray literature database that includes both bibliographic records and full text content, increased by 30,412 in 2014 and totaled 341,194 records. In 2014, 485 new reviews were added to psyccritiques, the database of book and film reviews.
the apa public & member communications directorate comprises media relations and public affairs, membership services, marketing and advertising sales, publications editing and design, and two member magazines. The directorate is the primary point of contact for media, members and the public, and as such, strives to advance psychology as a science, as a profession, and as a means of promoting human health and welfare. Directorate activities include development of membership recruitment advertising and direct mail campaigns and the promotion of membership benefits and products. Responsibilities include the sale of advertising in all official apa magazines, journals, and on apa's website; the sale of exhibit space at apa's annual convention; publishing timely information on apa's website and ensuring a positive user experience; and operating the member service center, which handles member relations, bulk subscription orders, book and journal fulfillment, and dues processing. The directorate serves as the primary conduit for information for media, the general public, and policymakers about psychology and apa through news stories in popular and trade media and through dissemination of information via www. Apa. Org and publication of pamphlets and brochures.
the apa education directorate plays a strong role in the area of quality assurance for 988 accredited programs in professional psychology. The continuing education committee approved 800 organizations as sponsors of continuing education. The directorate also plays an important role in shaping the educational experience of tomorrow's psychologists and in providing continuing professional education for today's practitioner. Continuing education is offered through 308 web delivered programs, and 184 book-based and journal article-based programs. 403 continuing education opportunities were offered before and during the 2014 apa convention in washington, dc.