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Nonprofit Overview

Causes: Childhood Obesity, Children & Youth, Health, Public Health, Youth Development

Mission: To reduce the prevalence of childhood obesity and to empower kids nationwide to make healthy lifestyle choices.

Results: The Alliance negotiated an agreement with the beverage industry that resulted in a 90% reduction in beverage calories being shipped to the nation’s schools. The Alliance also negotiated agreements with food manufacturers and group purchasing organizations that have made healthier food choices more available and affordable for schools. Total sales of healthier products to participating schools has increased by $130 million, or 71 percent. Nutrition standards established by the Alliance for a Healthier Generation’s Healthy Schools Program and the voluntary agreements with food and beverage companies guided the development and adoption of strong federal nutrition standards for school meals and snacks. Through its online tools, professional development activities, and hands-on technical assistance, the Alliance has been the leading non-governmental organization helping the nation’s schools implement the new federal school nutrition standards. The CDC published in Preventing Chronic Disease a study, which found that meaningful participation in the Alliance’s Healthy Schools Program is linked to reductions in the prevalence of overweight and obesity among students in high-need schools.

Target demographics: School age children across the country

Direct beneficiaries per year: more than 20 million children, with a focus on low-income and minority populations who are at increased risk for obesity and other diseases

Geographic areas served: All 50 states in the U.S.

Programs: Healthy Schools Program: Building healthier school environments for more than 17 million students by improving physical education, health education, child nutrition, and staff wellness policies and programs in more than 29,000 schools. Healthy Out-of-School Time Initiative: Ensuring 5.5 million young people, through 6,300 out-of-school time providers, will have access to healthier foods and increased opportunities for physical activity outside of the school day. Serving as a catalyst for corporations to become part of the childhood obesity solution by working with more than 120 companies to improve their individual and industry-wide business practices to more positively impact our youth. Healthier Generation Benefit: Bringing together a coalition of major health insurers, employers, and national medical associations to provide healthcare benefits to more than 2.8 million children for the prevention and treatment of childhood obesity, through a network of 56,000 healthcare providers.

Community Stories

6 Stories from Volunteers, Donors & Supporters

4

Professional with expertise in this field

Rating: 5

The Alliance for a Healthier Generation is a national organization that is truly making a difference in children’s lives. With their singular focus to turn the tide on childhood obesity, they have assembled an outstanding staff…with a can do attitude. As the health education and wellness administrator for one of the largest school district’s in the U.S., I can emphatically say the quality of the Alliance’s free products/service that I have received from this nonprofit has exceeded my expectations. And to my delight, the response to each of my requests from any staff member is always, “absolutely!” With schools across the nation feeling the strain of this economic downturn, this organization has created a system of support at no cost to help all schools establish a culture of wellness. While the Alliance encourages baby steps, they also recognize all levels of achievement through their success stories and other recognitions. And most importantly, their on target framework was recently validated through the Weight of the Nation report, book, and television series. When reading through the book, each recommendation had the fingerprints of the Alliance’s social-ecological approach to reduce childhood obesity. I am fortunate to have the resources of this outstanding organization and believe they need to recognized for all they have accomplished!

2

Professional with expertise in this field

Rating: 5

I am a physical education teacher who has worked with the Alliance for the past 6 years. Through these years, my school, community and county has improved tremendously. Through the help of the Alliance I have noticed differences in the students and staff members' attitudes toward health. Our school's BMIs have dropped and our activity levels have increased. The Alliance paid for our entire county's health workshops for 4 of these years to train representatives from each school on how to improve physical activity, physical education, employee wellness, and much more. We owe a ton to the Alliance and will continue to work with them for many more years to come.

Review from Guidestar

1

Volunteer

Rating: 5

Our school has worked closely with the Alliance for the past three years and I personally have had the opportunity to serve as the Missouri Ambassador for the Alliance. The Alliance for a Healthier Generation has helped to create a lifestyle change in our school and community. We have worked very hard at creating a healthy place for our kids to learn, live and play with the help of the Alliance along the way. We have made policy changes regarding wellness, created new playgrounds for safe play, purchased salad bars that are introducing students to fresh fruits and vegetables, implemented walking clubs and brain breaks and after school intramurals for more physical activity along with many other positive changes. The attitude and environment of our school and little town is changing. Wellness is becoming a well known word, when three years ago no one was quite sure what that word looked like. We are very grateful to the Alliance for the part they have played in this change. Their ongoing support and resources have helped to make many of these changes possible for our kids. Thank you Alliance for partnering with us to create healthier students, one step at a time!

Review from Guidestar

2

Donor

Rating: 1

This organization uses its children to present an image that they are helping people. They really just use the money to line the pockets of their top leadership. More money should be going to support the kids and their efforts instead of in leadership travel, personal cell phone reimbursements as well as work cell phones, and lavish spending on many of New York's boutique hotels, just to name a few. The question should be asked of what is this organization really doing to combat the obesity epidemic! Currently they are just riding on the coat tails of the First Lady's successful Let's Move Campaign. I won't be contributing again and I would encourage others to really ask the tough questions of this organization! This is a direct failure from the CEO on down.

Comments ( 1 )

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carly.musso 09/21/2015

The Alliance is consistently ranked by Guidestar as a top charity because of its efficient use of donor dollars. Over 81% of every dollar goes directly to Alliance programs that reduce child-obesity and increase healthy habits for kids. Every investment in the Alliance helps to serve more than 17 million children, more than 30, 000 schools, 6,300 out-of-school time sites and 56,000 doctors’ offices across the country. The Alliance achieved these milestones under the leadership of CEO, Dr. Howell Wechsler, formerly of the CDC, who resides in New York City (at his own expense), from where he effectively manages the organization and lends great expertise to the cause of improving children’s health. Learn more from the Alliance’s Annual Impact Report: https://www.healthiergeneration.org/about_us/annual_impact_report/

2

Client Served

Rating: 5

I'm 18 years old and used the Alliance's guidelines to make my school healthier. I wrote an article in my school's newpaper about how the junk food in the vending machine needed to go and then I mentioned the Alliance and the program that can help schools. After two years, we finally got a vending machines that are healthier and I just graduated feeling like I helped to make a difference in my school. Thanks, Alliance for a Healthier Generation!

2

Volunteer

Rating: 5

This organization has helped our school become a healthier environment. Our students and staff are both more aware of the importance of healthy eating and exercise. The healthier generation has definitely made our school a better place.