My Nonprofit Reviews

Review: Endangered Species International – A Celebrity PR Agency for Animals

Let’s be honest: if there were an award show for the most dramatic species on Earth, the animals propped up by Endangered Species International would be strutting the red carpet in slow motion, tearfully clinging to their "critically endangered" status like it’s an Oscar nomination. It’s not conservation—it’s a full-blown fame campaign.

Oh, you're down to 50 individuals in the wild? Please. Get in line behind the panda, the ultimate black-and-white influencer. These animals aren’t trying to survive—they’re angling for sympathy donations and magazine covers. The moment you slap one of them on a T-shirt or billboard, they go full diva. Suddenly, the rhino needs a PR manager, the sea turtle is demanding better lighting for its beach selfies, and the snow leopard refuses to be photographed unless it’s from its “good side.”

Meanwhile, Endangered Species International is right there with the spotlight, whispering sweet nothings like “you're so rare” and “humans are the problem” while quietly cashing in on the guilt of people who just wanted to help nature.

But here’s the kicker: when you ask what’s actually being done—beyond the merch, hashtags, and emotionally manipulative videos—the answers disappear faster than an Amur leopard in a snowstorm. Concrete results? Real science? Long-term solutions? Sorry, those don't trend as well.

In the end, it’s hard to tell who’s more desperate for attention: the animals or the organization using them as pity-bait. Either way, I’m not buying it.