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AjitNair

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1 reviews

Review for PlanetRead, Piedmont, CA, USA

Rating: 5 stars  

What will make this world a better place to live in?
Education.

How?
Right education brings in knowledge, awareness, confidence, better exposure and reasoning power, and much more to an individual, which in turn reflects on the society by bringing in sustainability; diminishing social, communal, and gender bias; raising living standards; boosting cleanliness, health, and hygiene; and contributing to its overall progress.

In India, there are millions of adults belonging to the lower strata of society, who can’t even read—or, maybe, can barely do that thanks to National Literacy Mission’s effort. They need to be made literate first. How can anybody make about 300 million+ people literate and more importantly give them regular reading practice that they stay literate?
India has the largest film industry in the world, Bollywood. The richest to the poorest in India likes Bollywood songs (avg. 5 songs/film). TV channels broadcast film songs. Almost all have access to TV sets. Put subtitles in the same language as the song and people will read, subconsciously, that they can learn the lyrics and enjoy the song better. Product: Entertainment, a new song learnt. Byproduct: Literacy! Does that sound like a viable solution?

Of course it does! Awesomely simple and extremely frugal and effective! Well, the only better alternative I can think might be a device that can manipulate people’s brains and mass transmit knowledge directly into them; a variant of the one they use in the film, MIB…one that instills rather than erases knowledge perhaps!

But, who’s behind this idea of subtitling?
PlanetRead; they have been doing it for years now. That’s why I support them.

I rest my case.

When was your last experience with this nonprofit?

2014

Role:  Professional with expertise in this field