My Nonprofit Reviews

Bob Barker has generously donated $2.5 million to help us purchase this building, which will serve as the location for PETA’s marketing, campaigns, and youth campaigns departments. To learn more, please visit our blogs at http://www.PETA.org/b/thepetafiles/archive/2010/03/10/Bob-Barker-Come-On-Down-to-PETAs-Los-Angeles-Office.aspx and http://prime.PETA.org/2010/03/growth-of-petas-programs-made-possible-by-bob-barker. As you know, PETA works hard to grab the media’s attention through colorful campaigns and celebrity involvement. By moving key staff members to Los Angeles, the country’s media epicenter, PETA will be even more successful in focusing the spotlight on our work to help animals. We will be more effective in cultivating in-person relationships with our celebrity supporters, many of whom are generous donors, and we will be able to attract more media attention than ever before. Having staff based in Los Angeles will actually cut costs, as we will no longer have to cover our staff members’ travel to and accommodation in Los Angeles. PETA strives to use its funds in the most cost-effective and efficient manner possible, and in our most recently completed fiscal year (2010), nearly 85 percent of our operating expenses went directly to our programs fighting animal exploitation. We expended only 13.67 percent on fundraising efforts that drive our operations and 1.43 percent on management and general operations. Please visit http://features.PETA.org/AnnualReview/ to view our most recent annual review and read more about our finances, as well as some of the many victories that we’ve achieved with the support of our more than 3 million members and supporters worldwide.