Zero Breast Cancer

Programs: Teens and youth educational and outreach programs. Zbc has created two unique campaigns aimed at teens and youth: 1) 13 ways to reduce your risk of breast cancer campaign: using materials created in 2016, during 2017 zbc increased efforts to distribute posters and companion brochures (available in english and spanish). These materials were delivered to an additional 20 high schools in the california bay area and beyond during 2017. Zbc continued to support high school breast cancer awareness clubs and provide internship opportunities for high school students interested in becoming active promoters of health and wellness by educating their peers about practical risk reduction actions. Zbc visited several high schools and youth extra-curricular programs to interact with students in order to increase their knowledge and awareness about the current scientific evidence on breast cancer risk. Zbc applied for and was awarded an opportunity to participate in a grant writing training program called quickstart offered by the california breast cancer research program (cbcrp) and the university of california. The outcome of this training is that zbc has partnered with a researcher from the safe cosmetics program in the california department of public health to submit a grant application for a study on ways to intervene with youth and teens to modify their use of unsafe products. If awarded this grant, the project will begin in 2018. 2) girls' new puberty campaign: based on the success of the cygnet study of pubertal onset and an excellent book by two of our collaborating researchers, louise greenspan md and juliana deardorff, phd, zbc completed and launched materials for the campaign 'girls' new puberty: when 8 year old girls have 13 year old bodies. ' now, in addition to infographics produced in 2016 in english and spanish, a girls' new puberty facebook page was set up and an interactive micro-site was created and launched in 2017. This micro-site includes 5 topic '? Chapters' focusing on important and practical ways of achieving of health and wellness during girls' puberty for both short term and lifelong health and wellness. With this campaign, zbc has created new content where none existed and curated links to good quality resources that are helpful for members of low-income and immigrant communities, including parents, grandparents and other guardians of young girls. These materials were also designed to be useful to educators, health care and public health professionals and other adults responsible for child welfare and wellbeing in disadvantaged communities.

adult educational and outreach programs. Zbc continues to pursue a dual strategy of reaching our intended audience in person and through multiple digital channels including our website, social media postings, blogs and a regularly monthly e-newsletter. In 2017, we participated in several breast cancer conferences throughout california and even out of state to reach advocates, survivors, health care professionals and industry contacts; we created and deployed engaging and bold displays of our materials at these different forums. Zbc collaborated with community partners, corporate sponsors and other non-profits to create and produce three program events open to the community during 2017. They were held in berkeley, oakland, and marin county, ca. Each represented opportunities to launch and share educational campaigns and to honor key partners working on a range of topics, including providing services to breast cancer survivors and doing vital research, advocacy and education about toxic chemicals and disease risks. Corporate partners generously underwrote all three events.

community-engaged research. From the outset, zbc has differentiated itself from other breast cancer organizations through our unique involvement in research. Zbc partners with scientists from universities and clinical organizations on multiple levels to represent those affected by the disease and to disseminate findings from studies focused on causes or prevention of primary or recurrent breast cancer. In 2017, zbc partnered with researchers in three areas. 1) pathways project: this prospective study of breast cancer survivorship follows a cohort of 4,505 women who were diagnosed with breast cancer in the kaiser permanente northern california health care system. In 2016, the national cancer institute (nci) awarded a multi-year grant to continue pathways, which included funding for a community advisory board (cab). In 2017, zbc initiated the formation of this cab and serves as the facilitator to determine the priority educational messages and delivery media for diverse breast cancer survivors. 2) underserved survivors project: zbc successfully completed a patient-centered outcomes research initiatives (pcori) tier ii pipeline to proposal project and, in a competitive process, was awarded an additional year of funding (tier iii) to develop and submit a patient-centered research proposal with equal participation from patients, stakeholders, and researchers. 3) environmental exposures as breast cancer risk factors projects: in 2017 zbc continued to act as a community advocate or partner on five multi-year grants from the cbcrp seeking to better understand the role of environmental chemicals in breast cancer. These studies include two multi-generational explorations of the effects of specific chemical compounds and three looking at various mechanisms that chemicals may impact to affect susceptibility.