27 Pageviews Read Stories
Causes: Arts & Culture, Radio
Mission: Our mission is to hold a microphone up to the best and most distinctive of Portland. To build a culturally relevant center for ideas, music, and creativity in service of a more open media and a more just community.
Results: As a community radio station, we're proud to have touched thousands of listeners and hundreds of folks who have volunteered their time to learn media production, express themselves, and share what they care about to the world. XRAY provides a purpose-driven alternative to mainstream media in a place where three large corporations own the majority of the media available for us to consume. Our music is curated by real Portlanders, not algorithms; our news programming and interviews aren’t beholden to a corporate bottom line, but to the community’s wants and needs; and our community is part of the story, not an audience sold for advertising dollars. Just a few of the achievements we're proud of since our founding in 2014: -Providing fundamental resources to launch our sister station The Numberz.fm, a community radio station providing The Black Music Experience for Black Portland -4 years of 12-hour on-air Juneteenth Teach-Ins, highlighting Black leaders and topics that often go undiscussed or unheard in an industry (broadcast) where they're chronically underrepresented. -4 years of 12-hour on-air International Women's Day Teach-Ins (Amplify Women), highlighting gender disparities and bringing women and femmes to fully take over the airwaves in an industry (broadcast) where they're chronically underrepresented. -A burgeoning equipment & training library, with a goal of making media production--and education--accessible to the people in our community. - 5 years of free PSAs to nonprofits in Give!Guide (on top of what we already do year round) & gifted shout-outs for local causes and events with over 100 produced every year. -100+ local candidate interviews in the 2020 election, more than any other outlet in the state, when the stakes couldn’t have been higher and campaigns couldn’t have been harder And so much more.
Target demographics: hold a microphone up to the best and most distinctive of Portland. To build a culturally relevant center for ideas, music, and creativity in service of a more open media and a more just community.
Geographic areas served: Portland, OR
Programs: music is delivered by 80+ of Portland’s own DJs, respected promoters and record label owners, lauded local musicians, and biggest music geeks. Shows run the gamut from indie to hip hop to metal to soul to psych and beyond, with a dual focus on curation and discovery. We don’t rely on an algorithm to program merely what you already like -- we know your smartphone can do that. We bring together a community of curators who can introduce you to stuff worth loving. Including great stuff produced right in your hometown. Our programming features local thinkers, comedians, journalists, and commentators. That funny comic who split your side at the club. That local business leader. The community organizer you heard at the rally. The elected leader you wonder about.