Causes: Sports, Swimming & Other Water Recreation

Mission: U. S. Masters swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness, and competition for adults, through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; providing exclusive content via the bimonthly member magazine, swimmer, monthly e-newsletters, streamlines, and website, usms. Org; and by sanctioning and promoting pool, open water, and virtual events and competitions. More than 62,200 adults are registered members of u. S. Masters swimming.

Programs: Member services include: exclusive fitness and health information and content in swimmer magazine, 30 e-newsletters, and website, special members-only content including workouts written for all types of swimmers. The usms discussion forums have 39,000+ users, and usms online fitness logs have 10,230 users. Supplemental insurance coverage is provided for members and event hosts during workouts and competitions. Members are also eligible to receive special offers, discounts, and benefits from usms sponsor partners. The swimming saves lives foundation, the charitable arm of usms, has awarded more than $120,000 in grants and resources to programs that are providing adult learn-to-swim opportunities. More than 3,800 adults have benefitted from lessons taught by our program partners.

education services include: club development and support through more than 150 visits by usms staff and coaches to assist clubs and potential clubs in expanding or starting new programs in their communities. Marketing resources are provided at low or no cost to clubs and coaches. Usms maintains its own coach certification programs and certifies approximately 700 masters coaches each year.

events include: usms provides structure, support, recognition, and communication services for swimming competitions and events every year, including spring and summer nationals, open water swims, long distance pool swims, and virtual competitions. Event results, including top 10 times and records, are tracked at usms. Org. Insurance coverage for event hosts and volunteers is provided, as well as marketing and product support, internet broadcast of the competitions, and awards.