UNITY has served many youth (14-24) throughout Indian Country. The leadership is through its 250+ youth groups that are affiliated with UNITY. Many of these young people have been highly successful in business, education,& politics. What I have personally observed is the sense of pride, trust, and hope that is instilled in the various youth councils. Not only have they learned more about their own culture and the culture of other tribes, they develop a spiritual connection that is highly honored by their tribal leadership, tribal elders and ancestors. All of this is accomplished through the individual tribal youth who are elected by their peers and given the leadership training by UNITY, Inc. J.R. Cook, the founder and CEO of UNITY, Inc. has dedicated his life to these efforts.