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Causes: Civil Rights, Voter Education & Registration, Voting Rights
Mission: To conduct research on determining how to increase the share of rae - (rising american electorate), defined as unmarried women, youth and people of color in the electorate, developing public education campaigns that motivate the voter registration and participation of rae, and increasing the involvement of rae in public policy issues affecting their lives.
Programs: Conducted voter registration and voter mobilization programs using primarily mass marketing technologies like direct mail and phone contact, as well as internet communications. Conducted non-partisan research about unmarried women and patterns of voter engagement.