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Causes: Environment, Natural Resources Conservation & Protection
Mission: Texan by Nature amplifies projects and activates new investment in conservation which returns real benefits for people, prosperity and natural resources.
Target demographics: bring business and conservation together for the benefit of people, prosperity, and natural resources.
Direct beneficiaries per year: 19 million acres, 5.6 million people, and $18.2 million in economic impact.
Geographic areas served: Austin, TX
Programs: WHO WE ARE In 2011 Mrs. Laura Bush founded Texan by Nature to unite business and conservation leaders who believe our state’s prosperity is dependent on the conservation of our natural resources. WHAT WE DO We bring business and conservation together. We amplify projects and activate new investment in conservation which returns real benefits for people, prosperity and natural resources. We achieve our goals through our Texan by Nature Certification program, Conservation Wrangler program, and Symposia series. HOW WE DO IT We build upon the already impressive efforts that make Texas a leader in natural resource conservation. Texan by Nature connects the brightest minds and projects with the strongest resources and funding to make the biggest impact for Texans, our economy, and our natural world.