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Causes: Education, Educational Services, Literacy, Philanthropy, Remedial Reading & Encouragement, Voluntarism Promotion
Mission: Reading Is Fundamental (RIF) works to disrupt the alarming U.S. literacy crisis by inspiring the joy of reading in children, a critical element to driving the frequency, motivation, and engagement needed to create skilled readers. We know that if we build a foundation of joy for children, then development, discovery, and opportunity follow. RIF partners with educators, families, and literacy advocates to bring books and reading resources to children in the communities that need them the most—and in the process, creates new generations of lifelong readers.
Results: As the nation’s leading children’s literacy nonprofit, RIF has provided nearly 430 million books and reading resources to nearly 190 million children since 1966.
Target demographics: Children
Direct beneficiaries per year: Last year, we distributed 4.8 million books and reading resources to 24.7 million children.
Geographic areas served: United States
Programs: • Books for Ownership: RIF’s flagship reading program, enables children to select new, age-appropriate books to take home and own. • Read for Success: RIF’s interactive read-aloud solution that uses high-quality, diverse, interdisciplinary books with research-backed strategies and activities to engage children in the reading experience and encourage a passion for reading. • Skybrary: RIF’s carefully curated digital library of eBooks and video explorations for children ages 2 to 9. • Literacy Central: RIF’s online destination for teachers, families, and literacy volunteers, offering over 30,000 free resources tied directly to the books children love and teachers turn to every day.