Readaloud Org

Programs: The read aloud 15 minutes national campaign continued to achieve dramatic growth during the year ended june 30, 2017. Read aloud 15 minutes relies on its national leadership and campaign partners to deliver its custom designed and carefully researched materials to parents of young children through the communication channels available to their organization during each of its month long campaign pulses in march, july, and october. Now with over 10,000 partners across all 50 states messages delivered to parents of young children through our partners grew from 135 million to 200 million messages. Read aloud 15 minutes continues to expand its reach launching read from birth public service announcements on tv and radio in english and spanish in march 2017. As of june 30 over 166 million impressions were delivered and the tv psa ranked in the top 10% of all psa aired across the u. S. Television. Donated air time for the psa campaign was $3. 9 million. Television and radio interviews during its march 2017 campaign pulse featured co-founder jennifer liu bryan and dr. John hutton promoting the launch of the psa program and dr. Hutton's build baby's brain from birth infographic reaching an audience of over 6 million. Facebook and other social media daily posting and paid advertising also played an important role in communicating our campaign messages and broadening our campiagn reach. Much work remains to be accomplished for the read aloud 15 minutes national campaign to achieve its goal by the end of 2022 of 250 million americans understanding the importance of daily reading aloud starting at birth. As the read aloud yougov conducted 2016 survey revealed only 34% of parents of children birth to age 8 are reading aloud to their child every day for at least 15 minutes and only 15% are reading aloud to their child at all during the first year of life.