Connecting Musicians and Fans with Causes that Matter.
www.playingforthecause.org
In May 2013 I went to see a band whose bass player’s daughter, who is the same age as my own, has a brain tumor and receives treatment at St. Jude. A few weeks later, the band put out a video chronicling a day in the life of this little girl and asking fans to text to give $10 to St. Jude. As a music fan and professional fundraiser, I thought there could be a more effective way to harness the relationship between musicians and fans to raise money for worthy organizations. This thought led me to use my own money to form Playing for the Cause.
Playing for the Cause is a 501(c)3 grant-making organization specializing in philanthropic branding, crowd-funding, and charitable management for musicians. The concept is simple: Touring musicians pick a cause to support throughout a tour, then ask fans to donate via a mobile platform and local organizations supporting the chosen cause apply to receive funds raised at the concerts. By leveraging the relationship between musicians and fans we provide a new source of funding for local nonprofits that so many of you support, we will reinforce the philanthropic culture, make a positive impact in the lives of thousands of people, bring musicians closer to their fans, and revolutionize the way the music industry approaches philanthropy.
Review from #MyGivingStory