Mission: Pha's mission is to leverage and accelerate the power of the private sector to bring lasting systemic changes that improve the food supply, increase healthy choices, increase physical activity, and contribute to a culture of health.
Programs: Catalyzing action:pha's programs and campaigns make healthier choices easier for busy parents and families by helping build demand for healthier choices. Drink up was founded in 2013 to encourage everyone to drink more water, and employs savvy marketing and advertising to inspire people to choose water more often. Fnv is a new campaign that engages celebrities in an innovative marketing and advertising campaign to inspire increased consumption of fruits and vegetables. Let's move! Active schools brings together a cadre of collaborators to encourage and support physical activity before, during and after school.
commitments:pha negotiates voluntary business practice change among private sector partners that work to improve the food supply and increase healthy choices. As part of these partnerships, pha coordinates monitoring activities over the life of the agreement and works with third party contractors to verify progress.
convening:pha brings together nearly 1,000 leaders from the private sector, government, and non-profit organizations to help end childhood obesity through a variety of convening opportunities, including pha's marquis event the building a healthier future summit.