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Causes: Agricultural Programs, Food
Mission: To promote dry peas, lentils and chickpeas through education, market development, research coordination and government affairs by providing the highest quality food and feed products to the consumer.
Programs: Researchto enhance producer profitability through quality research and development of dry peas, lentils and chickpeas. Funding related to this area is distributed in the form of grants to research programs and projects. Research priorities are determined with input from the producers of the region.
marketingto enhance producer's profitability through timely market access and viable market values. Funding related to this area is utilized in the development of new and existing markets through domestic and international promotion activities.
educationto provide the public, producers, industry and media timely and quality information concerning the pulse crop industry and the value of pulse crops. Funding related to this area is utilized in the organization of producer meetings, annual convention, newsletters, press releases and website.
government educationto enhance, maintain and protect the pulse crop industry through government education and programs. Funding related to this area is utilized for educating and updating agencies, organizations and associations which have a stake in the decision making for regulations that affect the pulse industry.