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- EIN 37-1831645
- PO Box 41708 Memphis TN 38174 USA
- https://www.MemphisBrand.org
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Nonprofit Overview
Causes: Arts & Culture, Economic Development, Education, Educational Services, Media & Communications
Mission: As a first of its kind non-profit, Memphis Brand is firmly dedicated to elevating Memphis as a contemporary epicenter of inclusivity, culture and creativity. Every day, we work to make sure that Memphis’ story is told in positive ways that attract talent, drive investment and boost civic pride. We believe in creating catalytic positive change for our entire community with the research and results that prove it.
Results: In 2023, we generated massive positive visibility to Memphis – 236 million impressions from our content marketing efforts – and an astonishing 932 million impressions worth $9million from our PR efforts including stories in Rolling Stone, NPR and BET, among others. Since 2017, we've garnered 5.79 billion PR impressions and $90.4 million in ad value. Our website, www.WeAreMemphis.com recorded one million sessions last year - doubling from 2022. Memphis Brand continues to cultivate the largest pro-Memphis social community, boasting half a million followers locally and globally, of people interested in elevating, visiting, moving to and investing in Memphis. As talented individuals leave large cities, we have created targeted campaigns through WhyMemphis.com showcasing the unique opportunities of living and working in Memphis. Nearly 500 leads are generated each month from target markets including New York, Chicago, Atlanta, Dallas and others. With 97% positive sentiment, “Soul” has become the new centerpiece of our Memphis story locally and globally. More than food or music, it represents heart, community and positive change.
Target demographics: Every day, we work to make sure that Memphis’ story is told in contemporary positive ways that attract talent, drive investment and boost civic pride.
Direct beneficiaries per year: 650,000 residents
Geographic areas served: Memphis, Tennessee
Programs: Memphis Brand believes in the power of catalytic positive change that exists at the intersection of mission and marketing. Through our efforts, we are generating massive visibility, energy, and investment into our community, positively impacting issues and ecosystems at scale. 1. FUTURE FOCUSED Memphis Brand is focused on the future with the uncompromising belief that our greatest strength is diversity of people and ideas, creating the next great epicenter of inclusivity, innovation, culture and creativity. 2. OPPORTUNITY FOR ALL Memphis Brand is driving inclusivity and belonging by creating direct pipelines for opportunities centered on jobs, entrepreneurship, community and culture. 3. POWERING A MOVEMENT Memphis Brand is accelerating change by breaking down barriers, shining the spotlight on success, and putting the power with the people to build a community that works better together.