Magic Incorporated

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Nonprofit Overview

Causes: Community Improvement & Capacity Building, Education, Environment, Environmental Education, Science & Technology, Technology

Mission: Magic engages people in learning and applying methods and principles of ecology. Each of us asks many times daily, consciously and unconsciously, What do I want? How can I get it? From our responses to these questions--our values--we generate our behaviors and their consequences. All of us harbor misinformation about value: we get what we thought we wanted and feel less satisfaction than we'd imagined; we do what we think sufficient and fall short. Ideas about value are predictions. Ecology--scientific study of interactions between life (including humans) and surroundings (including other people, other life, and abiotic entities, both natural and artificial)--is the sole known means for improving predictions about human actions and their consequences. Each of us can evolve her or his practice of ecology to better discern and realize value. As we do so, we enjoy more and suffer less and we contribute better to others doing so.

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