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Causes: Philanthropy, Public Foundations
Mission: "helping youth help themselves" the ludacris foundation inspires youth through education and memorable experiences to live their dreams. Our efforts uplift youth, families, communities, and foster economic development. The ludacris foundation activities are focused in three key areas: leadership and education, healthy lifestyles, and ludacares (letting youth and the community know we care).
Programs: Leadership program challenges youth to create a roadmap for theirfuture by setting goals and taking specific actions toward meetingtheir goals to become great leaders and learn about the benefitsof education to be successful. This program is designed to providehands on and interactive experiences to improve leadership anddecision making skills. Key leadership, education experiences, andaccomplishments are: 1. Reached 10,000 plus students with amessage of the role of education in achieving their dreams. Venuesfor delivering training and education include, celebrity panels,school visits, rap sessions in group homes and recreation centers. 2. Developed and distributed via school and radio broadcast publicservice announcements to encourage and prepare students to meet orexceed state/national test scores in reading, english/languagearts, mathematics, and science. 3. Twelfth year of our back 2school event. The event provides under-served youth with visionand dental checkups, hair cuts, clothing, and school supplies. Thepurpose of this program is to raise self esteem, prepare youth fora successful educational experience and "a great 1st day". Thisevent has changed the lives of over 5,000 youth. Ludacris speakesto the youth each year to promote daily school attendance and theimportance of education.
healthy lifestyles program is designed to guide and influencehealthy eating and being physically active to improve the healthof youth and the health of the planet. This program addressesissues such as nutritional health, physical activity, andchildhood obesity. It also provides hands on learning experiencesand encourages students to make small changes to improve health. Key healthy lifestyles experiences and accomplishments are: 1. Healthy eating program: youth work one on one with professionalchefs to create foods that are healthy while learning more aboutfood preparation, healthy choices, and kitchen safety. Youthparticipate in a rap session at the end of each event to discusseveryday challenges and choices they face in making the right foodchoices. Over 500 youth have participated in this program. 2. Talkabout it text about it: hiv and runaway awareness and preventionprograms in collaboration with the center for disease control,cdc, nelson mandela, bono, and 1-800-runaway. Our messages buildawareness and educate youth for prevention delivered via twitter,psa's, and print ads. The messages reach millions. 3. Planet greeninitiatives: ludacris as a spokesperson shares "green tips" toeducate youth on living environmentally friendly. We engage youthin earth day activities through educational events and by plantingrain gardens.
ludacares are opportunities during the year where the ludacrisfoundation reaches out to under-served youth and communities toshow that we care. Whether it's during the holidays, a specialhospital visit, or responding to a local or national disaster, weare in the community with a hands on approach. Ludacares is aglobal program. 1. Give thanks. Give back. : an annual thanksgivingevent held to provide thanksgiving dinners, food baskets, anddrinks to those less fortunate. Annually we average over 500 foodbaskets to the community. 2. Uso performances: specialperformances for service men around the world to show appreciationand build morale. 3. Make-a-wish foundation: this partnershipallows us to work with the make-a-wish foundation to make wishescome true for youth. 4. Ludacrismas: an annual christmas event toshare the spirit of christmas with those in need. At this holidaycelebration, children receive toys, take a picture with santa,attend craft workshops, and have a healthy lunch. Ludacrismasevents have been held in new york, atlanta, miami, chicago, andlos angeles. Annually we average over 500 youth participating inthis program.
national programs public education and communication:via web cast, tweets, snap chaps, instagram and facebook post reached over 10 million with social media champiagns on the following - violence abuse #stoptheviolence; fighting for clean air and greener communities, #earth day #greenforall; drowning pervention #makeasplash; obeseity prevention #let'smove, #hiphopheathyheart and building ladders of opportunity for boys and young men of color #iammbk