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Mission: To promote lake arrowhead and surrounding communities through direct marketing, advertising & promotion, benefiting not only members, but the entire mountain community
Programs: Promotion of lake arrowhead and the community through tour of prestigious homes in the commmunity and a prior evening gala
one outstanding event (gala award) is a program that recognizes citizens of the community who have contributed to the furtherment of the businesses and individuals of the broarder mountain communities through their philanthropic endeavors
premier brew "beer" festival that involves bringing specialized breweries to the mountain communities along with local eateries that provide culinary offerings to raise funds for the development of tourism on the mountain
various events and programs to support community recongnition of businesses which further the mission and purpose of the chamber