60 Pageviews Read Stories
Shannon and Kruger are some of the most dedicated penguin conservationists I know. Their passion and love for this species is phenomenal. I had the pleasure of working with them on their fundraising tactics and branding. Unlike many nonprofits, they were open-minded and
Read Morejustbecauseconsulting, Advisor
Causes: Animals, Environment, Natural Resources Conservation & Protection, Wildlife Preservation & Protection
Mission: Our mission is to protect African penguins from extinction and restore their marine ecosystem, ensuring their survival beyond 2035 through rehabilitation, resource provision, advocacy, and education, by collaborating with partners in South Africa. #NotBy2035
Results: Over 560 African penguin chicks fed 67 African penguins saved after critical care and rehabilitation 20 African penguin families protected with artificial nests 2,800 African penguins protected by the seabird ranger, whose salary/expenses we fund Life-saving equipment provided: KruShan Foundation X-ray room for critical on-site diagnostics and reliable freezers to store fish to ensure rescued penguins stay fed.
Target demographics: protect critically endangered African penguins in South Africa and Namibia, the only two places in the world with active colonies which may become extinct in the wild by 2035.
Direct beneficiaries per year: 2,800 African penguins and one underprivileged student (sponsored for a three-year DEEP blue Ambassador program)
Geographic areas served: South Africa and Nambia and are based in Wimberley, Texas--We are the only US-based 501(c)(3) non-profit dedicated solely to protecting critically endangered African penguins from extinction.
Programs: To prevent the extinction of African penguins—an indicator species signaling the decline of their marine ecosystem—we collaborate with partners in South Africa to protect them through rehabilitation, resource provision, artificial nest deployment, marine advocacy, and education, ensuring their survival and the long-term health of their environment beyond 2035.
Shannon and Kruger are some of the most dedicated penguin conservationists I know. Their passion and love for this species is phenomenal. I had the pleasure of working with them on their fundraising tactics and branding. Unlike many nonprofits, they were open-minded and willing to do whatever it took to save this species from extinction. I am proud to donate to the KruShan Foundation on a monthly basis, these animals need our help or they will disappear.Thank you for everything you do!
