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K Donahue Foundation, Inc ~ DBA Man Up Crusade

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Nonprofit Overview

Mission: To reduce domestic violence in society and contribute to social change by promoting safe and healthy relationships through, education, advocacy and funding community services and programs that share in our mission.

Results: Domestic violence is an epidemic in our society and a public health and safety concern. A child's exposure to domestic abuse is the strongest risk factor for transmitting violent behavior from one generation to the next. Awareness is the first step in enacting change and the Man Up Crusade is dedicated to breaking the cycle of violence. The program was launched in 2012 by bringing a "purple" night to professional rodeo events. Across the nation the color purple and the purple ribbon has been adopted to show support for victims and advocates to honor those who have lost their lives at the hands of someone they once loved. Our goal is to make "purple" recognized for domestic violence in a way that pink is recognized for breast cancer. In 2014 the Crusade is contracted with multiple rodeo's covering six western states.

Programs: To reduce domestic violence in society and contribute to social change by promoting safe and healthy relationships through education, advocacy and funding community services

Community Stories

3 Stories from Volunteers, Donors & Supporters


Professional with expertise in this field

Rating: 5

The call to stand against domestic violence is championed by the Man Up Crusade. They are making a huge impact with the messaging to cowboys and the rodeo participants. Their creativity with forming a campaign to work in each community they enter is timely and specific. They are very professional but also available to brain storm with grass roots organizations that shelter or counsel survivors of domestic violence. It is a pleasure to work with the founders, directors, and volunteers of this organization. They are all individually committed to ending domestic violence.


General Member of the Public

Rating: 5

The Donahue's spend countless hours working to end domestic violence. The unique organization focuses on the social aspect of violence where being masculine is not about the physical toughness and aggressive nature of masculinity, but to "Man-Up" equates to taking responsibility to end the cycle of domestic violence, Thank you for all of your hard work reaching out to communities across the United States with this important message. Your work is and will make a difference.



Rating: 5

I really love this organization. My sister worked at a women's shelter for three years and I became more aware of the dangers of domestic violence. I first came into contact with the Man Up Crusade at the Snake River Stampede in Nampa, ID. The rodeo had a "purple night" and the organization was highlighted. They had a booth that was very well situated and the volunteers were friendly and informative. I have since ran a couple of 5k races with the Man Up Crusade team. I look forward to continued involvement with the Man Up Crusade.