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Causes: Environment, Environmental Education
Mission: Fostering the development of hospitality and tourism related businesses through marketing and promotions and interpretations of many recreational historic and cultural locations throughout north central massachusetts.
Programs: Marketing - plan, promote and advertise regional events and destinations.
jata guide - publish two 35,000 copies issues (spring/summer and fall/winter) of the full color "guide to johnny appleseed country" magazine.
operation and maintenance of a visitors center complex located at a safety rest area on the johnny appleseed trail.