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Causes: Human Services, Travelers Aid
Mission: To market the high sierra/yosemite region
Programs: High sierra brochure to represent the region with a map, photos, and listings for each member. Printed as needed
print ads in various magazines including sunset magazine, visit california visitors guide, and brankd usa inspiration guide to promote travel both domestically and internationally to the high sierra region
continued updates and maintenance of californiahighsierra. Com
trade shows sales/pr missions representatives from the grou attend international trade shows and missions in conjunction with visit california. Visited australia france to familiarize consumers travel professionals and media
familiarization tours fam tours the region hosts fam tours for domestic and international influencers to shouw firsthand, the regions assets in exchange for articles, blogs, and promotions of the high sierra region