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Causes: Children & Youth, Youth Development - Business
Mission: To establish a powerful national non-profit record label that works with at-risk youth to create broadcast quality recordings with positive messages which are socially conscious, inspring and impactful.
Programs: Fyr ran three successful programs using music media to bring awareness of the influence of negative images and actions portrayed in todays music and media. The program focused on the development of at-risk youth to create public media awareness campaigns. The campaign is called "think women" and produced 6 original songs with three youth agencies.