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Causes: Women, Womens Service Clubs
Mission: Free the bid, a california nonprofit public benefit corporation was founded to raise awareness of the lack of diversity, especially gender bias against women, amoung directors in advertising and to help solve this dilemma.
Programs: Establishing, expanding and maintaining an online database containing profiles of over 400 women directors. Building an active social media presence across multiple platforms, as well as publishing interviews and original content on the free the bid homepage. Sharing daily news updates on relevant topics to a growing audience on twitter, instagram, and facebook.